Great design tells a story: your brand’s story.
It takes your customers by the hand and leads them down the primrose path to connect with what you do and say.
Purpose runs through web design’s DNA.
And you need to wrap it up into a comprehensive website strategy.
This starts with a little research.
Re-aligning your business goals with the user experience (UX) — the sum total of how people experience your online brand from content to design, speed to functionality - is vital.
As is factoring in your customer goals, sales strategy, visitor engagement, site promotion and what the competition is up to — or might be getting up to — in the near future. (More about this on the following page ...)
If you’re a startup, your strategy is similarly informed.
Finding out what questions and queries your consumers have is a great way to understand their needs.
Or leveraging rapid prototypes to ensure the new design works as expected so there are no hidden sales hiccups or lead conversion issues.
Of course, it goes without saying that every business is different.
Big or small, the DNA of great web design is universal.
And as you'll soon discover, taking time doing this kind of detective work always pays off in the long run because you are getting all the essential genetic building blocks right from the beginning.Continue …