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Most business websites are nothing more than fancy brochures. They might be pretty ... (but they don’t sell.)

Here’s how we fix that.

Win more clients Outpace your competitors Grow you company

Great sites are like great movies. They break rules. They knock your emotional socks off. But great web design takes great skill.

If you believe Gladwell, it takes 10,000 hours to be a Jedi master of anything. And as your site isn’t the only show in town, you have to put bums on seats first.

Which is where the artful science part comes in.

An Artful Science is all about blending art and science;

Designing websites bursting with authoritative and engaging content all cunningly underpinned by SEO optimised code, competitive data analysis and geek-chic web analytics.

We put bums on seats then ensure the show is so good they stay to the end, whether that happy ending is in the shape of a customer, a sales lead, or just a big #roundofapplause.

Which is where your 10,000 hours comes in ...

Great design tells a story: your brand’s story.

It takes your customers by the hand and leads them down the primrose path to connect with what you do and say.

Purpose runs through web design’s DNA.

And you need to wrap it up into a comprehensive website strategy.

This starts with a little research.

Re-aligning your business goals with the user experience (UX) — the sum total of how people experience your online brand from content to design, speed to functionality - is vital.

As is factoring in your customer goals, sales strategy, visitor engagement, site promotion and what the competition is up to — or might be getting up to — in the near future. (More about this on the following page ...)

If you’re a startup, your strategy is similarly informed.

Finding out what questions and queries your consumers have is a great way to understand their needs.

Or leveraging rapid prototypes to ensure the new design works as expected so there are no hidden sales hiccups or lead conversion issues.

Of course, it goes without saying that every business is different.

Big or small, the DNA of great web design is universal.

And as you'll soon discover, taking time doing this kind of detective work always pays off in the long run because you are getting all the essential genetic building blocks right from the beginning.

Continue …

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A “bad” marketing strategy will fail at all the above, rapidly burn through your marketing budget, and provide little return on investment.

A "good" marketing strategy will help you find new clients, help them see the world through a “better” lens, then quickly turn those prospects into new appointments.
Stephen Shaw. Founder of An Artful Science.
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How many first time visitors on ‘average’ go on to buy your services? Just over half? One in three?

How about just… 2%.

And that’s because despite all the research we do, we rarely make the final decision on the first hit. Keep your business in front of your prospects from the day they first search … all the way until they buy.

Is it time to revamp your old website? Are you losing clients to your competitors “on your patch”?

Most business websites are nothing more than fancy brochures. They might be pretty ... (but they don’t sell.) Here’s how we fix that.

Foundation First

Helpful Marketing Guides

You help people overcome their challenges to achieve personal, business or lifestyle goals. I help you excel in digital marketing and create sales funnels to reach a lot more of them.

Digital Marketing Guide How To Get More Customers Website Design — Why most websites fall short. (And how to avoid being one of them .. ) Getting your website found on Google — the ultimate “how to” SEO guide for small business. Digital Marketing Case Study Social Media Marketing Customer Relationship Marketing Brand Story Telling & Sales Funnels Website Planning Guide Website Competitor Analysis: Out Modernise the Competition Wordpress Development Website design ideas and tips. Website Copywriting Tips. Brand Positioning Strategy — Escaping The Competitive Herd Event Promotion SEO Networking Tips Web Typography

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An Artful Science®

Making your marketing truly valuable™

20 – 22 Wenlock Road
London
Greater London
N1 7GU
United Kingdom

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