How do you inspire your ideal target market? What’s the secret magical gut-punching ingredient that gives your brand a shot at the title, time and time again?
And if you dare to move up a division, what helps you compete with those that are ‘better’ than you?
First think about this ..
What is it that this page is actually buying?
I’ll tell you ..
Right now, you might well be thinking that your website has bought way more of your own time — with way less results — than you care to think about.
I get you.
But before you pull the plug, focus on what I’m teaching you.
The sole purpose of your business (and your website) is to buy more time with more of the right people.
And no matter how amazing your brand is, if people don’t stop in their tracks and take the time for you to amaze them with it (and sell it), ALL are less a time buying machine and more a vacant distraction.
NOW think about your website.
How much time does it need to buy you?
Well, according to most digital marketing pros, the average time spent is around 15 seconds.
Even if you’re not selling simple things like tooth picks — and especially if you’re the new kid on the block — this is clearly not enough for most brands to impart everything they need to convince someone to ..
- Stick around longer and
- Reach for their wallet.
Oh, don’t forget so called ‘Dwell Time’ is also an important Google ranking signal too.
So if you want to increase your website traffic and with it make more sales ..
Because if you Win The Strategy Of Time™, customer commitment to your services will surely follow.
- If you publish regularly on your blog or social media — it's the best strategy where ALL your time and effort becomes the most profitable …
- If you pay for advertising — it's the most important part of the equation to ensure you get your investment back to build your brand bigger and faster than ever.
- If you struggle to compete in a crowded market — it's the one secret method that puts clear blue ocean between you and your competitors.
But how do you do it?
Using what I call An Artful Science®
Building a website where the design and the content blend together in a uniquely engaging and authoritative way.
And by using a marketing funnel, that buys YOU a lot more time with all the right people.
People who really do want to spend time with you even if they didn’t know it, and certainly people whose time is money for your business.
Which is where investing the right amount of time on your messaging strategy comes in ..
Brian Tracy (author of Success Secrets of Self-Made Millionaires) once said: “Every minute you spend in planning saves ten minutes in execution; this gives you a 1000% return on energy!”
SO you're in luck ..
If you're about to invest time, money and energy on your website — planning for that 1,000% return is what I specialise in ..
I had sweated over my sales page for weeks on end, not knowing how to make it work.Zsuzsanna Pataki
I kept at it until it grew into a novel: (you know the one), the kind that makes people click away, confused, fast. — Quite the opposite of what I intended it to actually do .. (Sell)
Stephen had a quick read and boiled down my wordy monster into a sales page that actually worked as a conversion page.
Mystery solved :)
Clients can now quickly see the benefits of what I offer, the value that I bring, and know exactly how to get started.
And what a formula! — I can’t believe it took me so long to ask him. — I feel like a boulder has just been rolled off me, and so relieved to get back to the work I love.
I whole heartily recommend Stephen Shaw to anyone who struggles in this crazy online world, especially when it comes to presenting their offers in a way that reads well, looks right, but more importantly, SELLS!
If you're reading this on his website, don’t just click that button, call and ask him.
Your struggle is over.
Dr Lynda Ince-Greenaway
Just the title of Stephen’s business name gave me confidence to trust him in designing my new website. I can honestly say that over the time we worked together, he was always available and made positive and helpful suggestions.Dr Lynda Ince-Greenaway.
He gave sound advice, copywriting tips and hints on how to turn more browsers into buyers which I found extremely helpful.
And I just love his creativity, spirit of adventure and how he put his heart and soul into what he created. The warm colours and font are inviting reflecting both my personality and my coaching business.
Having asked my friends to visit my new website I have had great feedback.
And it’s all down to Stephen, his knowledge, skills and how he applied science to make my website fit for purpose.
He is so good at his craft!
Leadership Coach and Author of “The Hard Truth”
Stephen has provided a marketing service of the highest standard.Mark Howarth.
I’ve worked with designers, web developers and sales funnel experts for many years and it’s rare that someone possesses all three of the skills needed in equal measure.
Stephen is an expert in each area.
He has completed four projects so far — all of which have been on time, to budget and representing brilliant value for money — showing a high level of care and dedication.
Stephen continues to work with me now on a number of clients.
It’s rare I write a reference this glowing but I wholly recommend him without any reservation!
Founder & Director, MCH London
Arthur Rimbaud (the prodigiously talented, visionary poet who went on to become a lonely gun runner) once said:
One must be absolutely modern’ (il faut être absolument modern).
As a poet, his point was that knowing all the artistic rules that made past greats stand out as past greats wasn’t enough:
If you wanted to be great yourself, you had to reinvent what constituted future greatness.
Instead of doing another thing, a similar thing, even the same thing with an ironic twist of lemon, you had to do the next new thing.
This was Rimbaud’s bold and brazen challenge to the stuck-in-the-mud, this-is-how-it’s-supposed-to-be artistic community he bowled over with his sheer talent.
And it’s not a bad challenge for any brand (who uses web designers to sell their story to the world) to take very seriously indeed.
After all, if you or your brand is not seen by your clients as:
- The new thing.
- The next thing.
- The modern thing.
- The disruptive thing.
- The thing that changes every thing.
Some shiny Rimbaudesque thing out there will be.
And that shiny Rimbaudesque thing will make you look very dated, very fast.
By now you must be wanting a little adaptive, website newness creating power for yourself?
Step 1: Know Your Audience
Pinpoint the benefits your customers desire most.
Rather than relying on guesswork to determine buyer wants, identify their pain points and critical purchase drivers to prioritize what copy angles to maximise on.
In a nutshell, we'll diagnose the wants, needs and desires of your market much BETTER than anyone else and craft the perfect angle to be the most magnetic to them.Get Started
Step 2: Revolutionise Your Brand
Mapping out the end-to-end customer journey from gaining awareness of your brand, to receiving a "thank you for your purchase”.
Once we've figured out exactly who you want. Then we’ll dig deep into what THEY “really” want. I’ll then provide you with a Signature Marketing Solution™ that makes them want it from YOU.
Step 3: Grow Your Sales
Taking an uncut raw diamond and turning it into a glittering jewel.
Finally, we’ll create all the digital assets you’ll ever need specifically tailor made to build your brand and grow your business.
Think of the first time you saw Citizen Kane. 2001: A Space Odyssey or Badlands.
Why did these movies change you and cinema?
Is it because the filmmakers — Welles, Kubrick and Malick respectively — were or still are supremely talented, highly creative artists?
It was because each and every one of them knew the golden rules of cinema so well that they could allow their art to bend those rules just enough to move us and the profession into new territory.
In other words, only by knowing the rules could they rewrite them.
And by rewriting the rules, their work stands head and shoulders above the competition.
I believe that great digital marketers — like all artists — pull off the same rule rewriting trick.
With a deep understanding of all the essential component parts — the content which is your (dialogue), the brand (which are the actors), and the clients (also know as the audience) — great digital marketers deliver a knockout Rocky-esque digital marketing experience.
One that keeps bums on seats long enough for their clients to tell their story from start to finish.
In other words:
I know the where the new rules (and rule breakers) come from. And I like to count myself as one of those digital marketing auteurs.
I LOVE your website and how you create! The fonts, the colours, the white (sand) space, your copy, your images.Ostii Ananda.
The entire package! — And the philosophy.
Seriously, you should be head of design for the entire world wide web :)!
Founder & CEO, Flowji