According to Marketo, 96% of visitors who come to your website aren’t even ready to buy. This fact kinda blew me away. I mean, like seriously!

Learn the lead generation trick very few marketing professionals have mastered..

What if you could spend less money on marketing, but convert more clients? (Well, I can show you the digital marketing trick to do just that!)

In 2007, Chet Holmes published a book called “The Ultimate Sales Machine”. And within it he tells us that only 2-4% of any given market is ready to buy or make a commitment to you at any given time.

The reasons could be:

  1. They don’t need it right now.
  2. They don’t have the budget for it right now.
  3. They don’t trust you at the moment.
  4. They have more pressing matters.

So no matter how well designed your website is, or how persuasive your copywriting, it’s reasonable to say not every visitor is going to click your “contact us” button, also known as your Direct Call to Action.

And as your not the only option in town ..

That’s a big deal.

Here's 4 new ways to get more sales leads from your website. (Without redesigning a new one!)

  1. In step 1, Learn how to capture leads at 30-50% by giving your new clients a “less risky” path of doing business with you, and pull them in using The Trojan Horse Technique. [08.05]
  2. In Step 2, Who are your real competitors? (For example, If you design interiors are other interior designers your online competitors? ...) Well, for the best part NO! The faster you realise that, the sooner you can start competing against the real competition. [17:35]
  3. Today 96% of your potential clients will leave your website or social media page without making an enquiry. Instead of losing them, let's KEEP your business in front of your prospects from the day they first search ... all the way until they buy .. [27:30]
  4. And finally I’m sure you’d agree, booked appointments are significantly better than missed calls. So in Step 4 here's how to turn website visitors into booked appointments. [36.50]
Websites Vs Marketing Systems

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A “bad” marketing strategy will fail at all the above, rapidly burn through your marketing budget, and provide little return on investment.

A "good" marketing strategy will help you find new clients, help them see the world through a “better” lens, then quickly turn those prospects into new appointments.
Stephen Shaw. Founder of An Artful Science.


How many first time visitors on ‘average’ go on to buy your services? Just over half? One in three?

How about just… 2%.

And that’s because despite all the research we do, we rarely make the final decision on the first hit. Keep your business in front of your prospects from the day they first search … all the way until they buy.

Is it time to revamp your old website? Are you losing clients to your competitors “on your patch”?

Most business websites are nothing more than fancy brochures. They might be pretty ... (but they don’t sell.) Here’s how we fix that.

Foundation First

Helpful Marketing Guides

You help people overcome their challenges to achieve personal, business or lifestyle goals. I help you excel in digital marketing and create sales funnels to reach a lot more of them.

Digital Marketing Guide How To Get More Customers Website Design — Why most websites fall short. (And how to avoid being one of them .. ) Getting your website found on Google — the ultimate “how to” SEO guide for small business. Digital Marketing Case Study Social Media Marketing Customer Relationship Marketing Brand Story Telling & Sales Funnels Website Planning Guide Website Competitor Analysis: Out Modernise the Competition Wordpress Development Website design ideas and tips. Website Copywriting Tips. Brand Positioning Strategy — Escaping The Competitive Herd Event Promotion SEO Networking Tips Web Typography

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An Artful Science®

Making your marketing truly valuable™

20 – 22 Wenlock Road
Greater London
N1 7GU
United Kingdom

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Website vs Sales funnels

New case study: Know more, Make more, Give more

If the thought of attracting new clients using Digital Marketing makes your head spin counter clockwise, you need to have a look at this new case study on how to reverse the situation.

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