Call it black magic. Call it psuedo-science. Call it whatever you want to call it. It just works, and you’re doing yourself a disservice if you don’t give it a shot. Win The Strategy Of Time™. How some of the best marketers Motivate, Persuade and Influence more people to buy what you do ..

Here’s a number for you: 3%

That’s the average number of newbies who visit your website or see your shiny happy new social media post and actually do something about it:

Share it.

Click on it.

Buy from it.

Follow.

Or return to it again and again ..

Of course, as a classy business owner with your fetching digital marketer’s beret on, you’re not mired in that abysmal 3% ROI category.

Your sales numbers are stellar.

And you beat that woeful 3% average by a combination of the following 5 top secret tricks:

  1. Working harder: you’re creating polishing and razoring content when the competition is mowing the lawn and pushing the kid on the swing.
  2. Publishing religiously: no one publishes more stuff on your niche on more platforms and networks than you do, period.
  3. Putting money where your mouth is: that article in that trade mag backed up by that glossy, expensively designed full back page ad is the best investment you ever made.
  4. Land-grabbing page 1: that SEO guy on the other side of the world sure came through.
  5. Rinse and repeat: doing everything from scratch all over again every few months without the slightest idea what the definition of madness really is.

But here’s the thing:

  1. What you’re saying is essentially the same as what everyone else is saying.
  2. Where you’re saying it is where everyone else is saying it.
  3. When your saying it — when in terms of content, delivery and frequency — is the same as everyone else.

And the only way to break this same-old-same-old trap?

Seek out and embrace the new before everyone else ..

+218,450.00% increase in traffic.
Conversion rate optimisation

And by this I mean be agile enough to embed the latest digital marketing opportunities directly into your business before the herd have even realised that new pastures even exist.

Client reviews.  https://anartfulsciene.com/
  1. If you publish regularly on your blog or social media — it's the best strategy where ALL your time and effort becomes the most profitable.
  2. If you pay for advertising — it's the most important part of the equation to ensure you get your investment back to build your brand bigger and faster than ever.
  3. If you struggle to compete in a crowded market — it's the one secret method that puts clear blue ocean between you and your competitors.
Website conversion rate

Jon Blakeney

An Artful Science has helped us for the last five years and has been responsible for transforming our web based sales. Their knowledge of web design and digital marketing has proved invaluable.jon-blakeneyJon Blakeney. Co Owner, I-AM

So to begin, if only 3% of your market is ready to buy at any given time ..

What is it that the 97% (who blinked, jumped, bolted) were looking for — that you failed to offer?

Unlock the 3 keys to generate a steady flow of
qualified appointments in 90 days without the
need for referrals, networking, the press or
pure relentless hustle.

Now let’s see that pioneering new customer conversion framework in action ..

It's called the Motivate, Persuade and Influence Workshop (or M·P·I Method™ for short).

It's a learn-by-doing, audience and offer masterclass with a content creation sprint. In other words, I'll teach a hyper-focused, lean version of our M·P·I framework.

The fastest way to grow your revenue online isn’t to increase your traffic, the fastest way is to convert more of the traffic you’re already getting.

This is in the trenches, where the rubber meets the road, get stuff done work, connecting the dots from beginning to end to pull your prospects forward step by step.

It’s a learn-by-doing, series of marketing strategy sessions with a content creation sprint to Motivate, Persuade and Influence more people to buy what you do.

You'll also know what to write on your website, emails, sales presentations, and ads in order to get the highest return on your time and effort.


Zsuzsanna Pataki

I had sweated over my sales page for weeks on end, not knowing how to make it work.

I kept at it until it grew into a novel: (you know the one), the kind that makes people click away, confused, fast. — Quite the opposite of what I intended it to actually do .. (Sell)

Stephen had a quick read and boiled down my wordy monster into a sales page that actually worked as a conversion page.

Mystery solved :)

Clients can now quickly see the benefits of what I offer, the value that I bring, and know exactly how to get started.

And what a formula! — I can’t believe it took me so long to ask him. — I feel like a boulder has just been rolled off me, and so relieved to get back to the work I love.

I whole heartily recommend Stephen Shaw to anyone who struggles in this crazy online world, especially when it comes to presenting their offers in a way that reads well, looks right, but more importantly, SELLS!

If you're reading this on his website, don’t just click that button, call and ask him.

Your struggle is over. 
Zsuzsanna PatakiZsuzsanna Pataki
Portrait Artist

You'll follow our M·P·I Conversion Framework™ to create:

  • Your Ideal Client Avatar

    One customer profile to ‘zero in’ on the wants, needs and desires of your market much BETTER than anyone else in order to craft the perfect angle to be the most magnetic to them.
  • Your Signature Solution™

    One world-class visual representation of your unique business process. Demonstrate why your the best choice by aligning solutions to customer problems that deliver the outcomes they desire most.
  • Your Sales Conversion Page

    One sales conversion page that turns anonymous users into eager readers then engaged readers into shiny happy customers — every time.
  • Your Napoleonic Sales Offer™

    One services package with an incomparable line up of offers and unbeatable guarantees that no one can say no to.
  • Your Lead Generation Page

    One lead-generator page to generate more sales leads at a much lower cost.
  • Your Lead Generation Offer

    One Trojan Horse Offer™ for a customer who’s interested but not quite ready to buy.
  • Your Sales Conversion Funnel

    One relationship-building and promotional email series from gaining awareness of your brand, to receiving a “thank you for your purchase”.
Time Matters

But wait ... there's more.

  • Access to The M.P.I Conversion Method Masterclass

    The definitive 9 steps to ‘uncover’ what your customers think, change how they behave and motivate them to buy with a step-by-step blueprint.

    Rather than relying on generic data or guesswork to determine buyer wants, unlock new sources of growth by understanding your buyer's goals and how you can address them.

    All these insights will help you create a rich profile of your customer so you can master your content calendar and know what to publish (and where) in order to get the highest return on your time and effort.

  • The Homepage Persuasion Blueprint™

    For a short period of time, we're also offering our Homepage Persuasion Blueprint™ that shows you how to influence purchasing decisions of your website visitors and inspire them to take action by cross-referencing 4 simple questions.
  • “3 Pillars of Social Selling Success”

    Most businesses lump marketing into one big bucket. But it really falls into 2. (Paid & Organic). Leverage little-known organic outreach “power tools” to grow your network and your business.
  • The Marketing Survival Playbook™

    A 60 page website promotion guide covering how to get your website seen by the people that really matter, regardless of whether they've been looking or not.

    The playbook also includes a content marketing case study demonstrating how we increased our own website traffic by +218,450%, without paid advertising. (True Story.)

  • Added value (at no extra cost)

  • Process documentation so you know you’re doing it just right, with worksheets to keep you organised.
  • Proven landing pages and Ad examples to get you inspired.
  • Recommended sales and marketing tools so you can improve the performance of marketing & sales activities.

By the end of this marketing strategy sprint you will have created a lean, momentum-generating awareness, engagement, and conversion engine to persuade your potential customers to take action.

Client reviews.  https://anartfulsciene.com/

The workshop schedule:

The definitive 9 steps to ‘uncover’ what your customers think, change how they behave and motivate them to buy with a step-by-step blueprint.

If all products and services are equal, then the cheapest one is the most valuable by default.

In other words, if a prospect compares your offer to your competitors and thinks you're pretty much the same, then they've commoditised you.

And you don't want that.

Yet most folks go into business not defining what “the best possible offer” actually stands for.

Your Napoleonic Offer(™) is what you stand for.

The goal of your Napoleonic Offer(™) is to present a unique lineup of offers to your marketplace that cannot be compared.

But it goes into much greater depth than just that.

It’s being able to tap into somebody’s ego, their emotions, challenges, frustrations and concerns whilst also showing them that there is an exciting future ahead.

It delves into how to align your solutions to customer problems that deliver the outcomes they desire most.

Here’s a fraction of what you’ll learn ..


  • Step 1: “Understanding Why People Buy”

    The ​counter intuitive method to write persuasive copy that sells. Unlock new sources of growth by understanding what they think, how they behave and why they buy.

  • Step 2: The “5 Levels Of Customer Awareness”

    How marketing pro's use the “5 Levels Of Customer Awareness” to pull prospects forward step by step — broken down for you in simple, easy-to-master detail. This really is the secret sauce.

  • Step 3: “Logical vs Psychological”

    The master secret to get more people to say yes by aligning your solutions to customer problems that deliver the outcomes they desire most. The extent to which you solve 2 problems in the mind of your prospect will determine the value you're creating.

  • Step 4: “The Process/Mechanism Principle”

    The surprising new approach to increase sales or sign ups with a “curiosity angle” that makes a promise to your customer that no other company is able to fulfill.

  • Step 5: Selling Your “Thing” Just Got Easy

    Demonstrate why you’re the best choice with a world class visual representation of your unique business process. You’ll also know what to write on your website, emails, sales presentations, and ads in order to get the highest return on your time and effort.

  • Step 6: The Artful Science Of Meaningful Differentiation.

    How some of the best Advertisers use “The 4 Degrees Of Newness” to turn an ordinary service idea into a compelling marketing idea that captivates your prospects both intellectually and emotionally.

  • Step 7: “Improve What You Serve And How You Serve It”

    Mapping out the end-to-end customer journey from gaining awareness of your brand, to receiving a “thank you for your purchase”. It’s the centerpiece where your marketing itself becomes the most profitable.

  • Step 8: “Proceed With 2 Options”.

    Deliver an incomparable line up of offers and unbeatable guarantees that no one can say no to. And the best part, you’ll see better website conversions when you do.

  • Step 9: Become A “Hidden Persuader”

    Create a clear blue ocean between you and your competitors with a lean, momentum-generating awareness, engagement, and conversion engine. Understand why marketing automation is the simplest way to build your brand bigger and faster than ever.

One word of warning — this is a conversion strategy and content creation workshop, not 'how to' technical instruction for setting up advertising accounts, websites, and email campaigns.

If you need help with any of that, we can discuss it on the call ..

Michael Baker

Just a quick note of thanks for all the hard work you have put in over the past couple of months. It is certainly a big undertaking to create a website from scratch and also to effectively re-brand the look etc. The final version looks fantastic!jon-blakeneyMichael Baker.
Operations Manager, Croma

Jamie Sparks

I love it! — I am really, really happy with it. — You've done a class job. Thanks so much Stephen.jon-blakeneyJamie Sparks.
Founder, Ultra X

Dr Lynda Ince-Greenaway

Just the title of Stephen’s business name gave me confidence to trust him in designing my new website. I can honestly say that over the time we worked together, he was always available and made positive and helpful suggestions.

He gave sound advice, copywriting tips and hints on how to turn more browsers into buyers which I found extremely helpful.

And I just love his creativity, spirit of adventure and how he put his heart and soul into what he created. The warm colours and font are inviting reflecting both my personality and my coaching business.

Having asked my friends to visit my new website I have had great feedback.

And it’s all down to Stephen, his knowledge, skills and how he applied science to make my website fit for purpose.

He is so good at his craft! 
Dr Lynda Ince-GreenawayDr Lynda Ince-Greenaway.
Leadership Coach and Author of “The Hard Truth”

How to get started. Uncover the truth about “Why People Buy”.

Your secret napoleonic strategy to motivate, persuade and influence more people to buy what you do.

Step 1: Make Smarter Decisions

Give me 20 minutes of your time and I’ll give you 20 years of mine.

There’s no cost involved, but there is one catch: It's limited to 5 each month.

This is SUPER LIMITED because the customer conversion blueprint will be tailored to your business.

If you like what you read — we can move forward. And if you don't, then that's fine too. If you're happy, I'm happy. It really is that simple.

Note. Enrolment is currently closed. When the gate opens you'll receive your invitation.

Sign up to join the wait list.


Step 2: Revolutionise Your Brand

Mapping out the end-to-end customer journey from gaining awareness of your brand, to receiving a "thank you for your purchase”.

Once we've figured out exactly who you want. Then we’ll dig deep into what THEY “really” want.

I’ll then provide you with a Signature Marketing Solution™ that makes them want it from YOU.


Step 3: Grow Your Sales

Taking an uncut raw diamond and turning it into a glittering jewel.

Finally, we’ll create all the content assets you’ll ever need specifically tailor made to build your brand and grow your business.

Most people get this all wrong, which is why you and I have such a huge opportunity.

They spend all their time trying to look cool, or trying to look like everyone else, or focusing on dumb stuff that simply gets attention but doesn’t sell.

Know, Like and Trust

You’ll do the opposite because in Step 1 we’ll reverse engineer the psychology, needs, and desires of your market … and then we’ll focus on the messaging that actually makes them want to buy from you.

Ideal Client Avatar

And If you’re interested? Keep your money.

We take on all the financial risk (just so you don't have to.)

The number one thing you want in making a business decision is to make sure you're making the right business decision. So if your interested, you don't need to decide ‘yes’ or ‘no’ today.

14 days after we start, if you wouldn’t jump into shark infested waters to continue, then you can keep your money. No questions asked.

If we’re a good fit, then we’ll keep going. (And if we don’t, then that’s fine to.)

With our 100% money-back guarantee we’ll take on all the financial risk, just so you don't have to.

Here’s who I’m looking for:

Coaches, consultants and industry specialists making some sales — but just not enough sales.

Who this is not for:

Start-ups or anyone not serious about investing to grow their business.

Requirements:

1 You must be prepared to invest in your marketing.

At a minimum you will need to cover a few 3rd party subscriptions like email automation or faster website hosting.

2 You must be willing to put in some work.

I will be providing my creative services, marketing blueprints, copy guidance and 20 years worth of experience, but you’ll need to use your own specialist knowledge.

3 You must have worked in your industry for at least 2 years and have a good reputation.

Time Matters

That’s it!

If you’ve got these 3 magic things, join the wait list and schedule a time to talk.

Because let's face it, neither one of us will really know the best way forward unless we talk and get to know each other.

So if you're either:

  1. Living in "second-guessing" mode — never knowing what will REALLY move the needle.
  2. Holding back because you don’t know how to deliver the most impact to get the highest return on your time and effort.
  3. Not knowing how to plan something that's sharable, clickable, rankable and knocks your potential customers off their feet ..

Let me help you change all that with a revolutionary new battle plan that actually works.

Stephen Shaw

Yours for those blockbuster breakthroughs,

Stephen
Founder of An Artful Science®
Author of the M·P·I Conversion Method™

Get your invite

Mark Howarth

Stephen has provided a service of the highest standard.

I’ve worked with designers, web developers and sales funnel experts for many years and it’s rare that someone possesses all three of the skills needed in equal measure.

Stephen is an expert in each area.

He has completed four projects so far — all of which have been on time, to budget and representing brilliant value for money — showing a high level of care and dedication.

Stephen continues to work with me now on a number of clients.

It’s rare I write a reference this glowing but I wholly recommend him without any reservation.! 
Mark HowarthMark Howarth.
Founder & Director, MCH London

Irene Martinez

Stephen met all deadlines and requirements at all times and was fully dedicated to the project whilst it was taking place and was happy to help with some technical questions after everything had been delivered. I would recommend Stephen Shaw without hesitation to any company that might require his services; he is the right choice.Irene MartinezIrene Martinez.
Rexam Europe & Asia

Lindsay Soulsby

Through continuous consultation & highly professional advice, Stephen provided us with a digital marketing campaign that met all our objectives. The resulting solution more than exceeded our expectations and we will be delighted to strengthen our working relationship with Stephen for the future.Lindsay SoulsbyLindsay Soulsby.
Director. Courture

To sum up:

Doing what everyone is doing is fine if you want to accept a 3% hit rate.

But to break out of this tough and expensive rat race, start doing your homework and start disseminating that homework to the 97% in a way that educates them on the benefits of solving their problem — simultaneously trusting your ‘educational’ brand to be the one to do it.

Motivate, Persuade and Influence

To become a permanent fixture in the lives of that 97%.

Not in a cloying, superficial and superfluous way, but in a valuable, informative, helpful way.

In other words ..

Catch their eye with value.

Do that, you’ll still bag and tag the 3%, but you’ll also begin to wean the 97% into action much, much faster than ever before.

And I like to call ALL this your “Signature Marketing Solution™”

Have you ever noticed that in the really good movies, the good guy, and the bad guy, are always competing for the exact same thing? In a galaxy, not so far away .. The same is true for business. So how do you stay on top? How do you reach and resonate, and keep reaching and resonating with your audience in a crowded market?
Client reviews.  https://anartfulsciene.com/
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M·P·I Method™ / How To Increase Your Website Conversion
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An Artful Science®

Making your marketing truly valuable™

20 – 22 Wenlock Road
London
Greater London
N1 7GU
United Kingdom

Questions?

Call me, email me, message me on Facebook, ping me like a submarine if you like. But let’s start funneling people along that yellow brick road. 😎

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Website vs Sales funnels

M·P·I Conversion Method™ (Revealed!)

The master secret to 'uncover' what your customers think, change how they behave and motivate them to buy with a step-by-step blueprint.


Selling Your "Thing" Just Got Easy

Here's a fraction of what you'll learn ..

  1. The "master secret" to revolutionise your services into a Napoleonic Offer™ that no one can say no to
  2. Why using "The 3 Universal Laws Of Persuasion" is the key to building a brand that your ideal clients will love.
  3. The little-known marketing strategy that puts clear blue ocean between you and your competitors.

Whether you decide to incorporate this new M.P.I Conversion Method™ into your marketing arsenal is, of course, up to you.

An Artful Science has helped us for the last five years and has been responsible for transforming our web based sales. Their knowledge of web design and digital marketing has proved invaluable.Jon Blakeney, Director | I-AM London

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