If this is you: Finding it impossible to get noticed in an over-crowded market (what I call the ‘pick me!’ syndrome);
Stuck with the same old clients with no new open-walleted saviours on the horizon; at a loss to understand why your marketing — so seemingly bang on trend — is being so relentlessly ignored.
I guarantee you that there are 3 simple reasons for your current brand stagnation:
- What you’re saying is essentially the same as what everyone else is saying.
- Where you’re saying it is where everyone else is saying it.
- When your saying it — when in terms of content, delivery and frequency — is the same as everyone else.
And the only way to break this same-old-same-old trap? Seek out and embrace the new before everyone else ..
And by this I mean be agile enough to embed the latest digital marketing opportunities directly into your business before the herd have even realised that new pastures even exist.
So to begin let's quickly clarify the word System.
As Peter Drucker states:
The aim of marketing is to make selling superfluous. The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself.
Think about McDonald’s ...
Using a marketing system is exactly how they built a Billion dollar empire.
Now you may not be a mad fan, but McDonalds marketing strategy is Absolutely 5 Star!
First they defined the target marketing:
I.E. Who are you talking to?
Then they positioned the product:
I.E. What do you want them to think?
And here's how they did it …
- You see a series of Ad for McDonalds each repositioned to a niche market segment. (Awareness)
- They offer a discounted price on one of their most popular products to a niche market segment for a limited time. (Interest)
- You walk into McDonalds and see beautiful imagery. (Desire)
- You know McDonalds, you like their products, you choose the picture you like. (Action)
They offer you the most famous upsell in the world …
“Would you like fries with that?”
And of course you do.
(You’ve just been upsold.)
Finally, they took thousands of spotty kids with no skills or attention and taught them to create a something almost identical each time.
With an estimated 1% of the world’s population set to eat McDonalds today, we’re looking at around 2 billion people eating McDonalds every month.
Seems simple right?
And it kinda is.
But the key ‘takeaway’ (no pun intended) here is this.
McDonalds business processes and marketing systems leave absolutely nothing to chance.
So a system by definition is a bunch of component parts that come together to form a whole.
And every successful business in the world needs three core systems to be in place:
- The ability to attract new leads into your marketing funnel (your traffic system).
- The ability to turn strangers into friends (your relationship building system).
- The ability to convert and capture leads (your conversion system).
And the best way we can achieve that whole sequence is through a marketing funnel.
So let’s talk about how we can use a marketing funnel to build your brand ... and get you sales at the same time ..
Let’s take an example.
Now, the normal market standard for a landing page conversion rate is around 1.96%. +3% is outstanding.
As you can see in the screenshot above, I typically land a 40% conv. rate.
My clients do well too.
I helped Jon Blakeney double the traffic to his site - he also generated over 2,500 sales orders and built a database of 10,000 sales leads.
Stephen has helped us for the last five years and has been responsible for transforming our web based sales. His knowledge of digital design and web marketing has proved invaluable.Jon Blakeney, Absolute
By structuring his campaign in a specific way, we were able to consistently put his message in front of his ideal clients in a very cost effective way.
But you can’t do that without Step 1, 2, and 3 (Traffic).
Thing is most businesses lump digital marketing into one big bucket — when it actually falls into 2:
Or they think they can just shove a “picture’ on Instagram, optimise a page for a few keywords, or write a long-form post and that’s it, sorted.
But that’s not how marketing works ..
For example: We could “organically” plan your outreach strategy, set up a CRM and get you organised to make a lot more new business connections to close more deals on social media.
Or we could target “paid” Ads at your competitors’ website traffic to ethically steal their newest prospects.
Showcase why your company is the better choice. Create a value proposition that they simply don’t address.
Or we could “organically” use diverse link building from quality, relevant (niche related) sites to outrank your competitors and improve your website positioning.
Or we could find your influencer allies and collaborate with them to promote your business.
Or ‘we’ could focus your “paid” advertising optimised for keywords used to find your services in the areas where you’ll find the right customers — and restrict it in areas where you won’t.
Or ‘we’ could run a campaign to bring all your lost website or social media visitors back to your business ..
That way, they constantly see what you have to offer.
(That last part is where most people drop the ball. For a full list of the 20 traffic ideas, get my traffic strategy ebook.)
But did you notice throughtout this page I keep saying ‘we’?
It’s because the you and I behind that ‘we’ have to get on.
And to work as a team, we have to be crystal clear what we’re doing, why we’re doing it, when it’s gonna go down and have a genuine idea of what success looks like...
Stephen met all deadlines and requirements at all times and was fully dedicated to the project whilst it was taking place and was happy to help with some technical questions after everything had been delivered. I would recommend Stephen Shaw without hesitation to any company that might require his digital marketing services; he is the right choice.Rexam Europe & Asia
Through continuous consultation and highly professional advice, Stephen provided us with a website and digital marketing campaign that met all our objectives. The resulting solution more than exceeded our expectations and we will be delighted to strengthen our working relationship with Stephen for the future.Lindsay Soulsby. Director. Courture
An Artful Science was everything I was after for my new company. The work produced was of great quality, very efficient and crucially, well priced. I highly recommend them.Wadi Rum Ultra
So with that said… what do you think your business would look like if you actually did all this stuff?
Moreover, how would you react if your nearest competitors actually started working with me to implement all this stuff?
And if you continued trying to guess your way through it yourself?
How can you know if you are doing it right?
I’ve 20 years experience in digital marketing, setting up marketing funnels and creating advertising campaigns.
A marketing specialist focusing on promoting your type of business.
Covering everything from crafting perfect angle to be the most magnetic to your target market to creating a Signature Solution to outshine all your competitors.
Finding out what type of content performs best, collaborating with the influencers to help you promote your business, seting up sales funnel strategies to ensure you actually win the business, pulling back lost visitors to ensure you don’t lose any of the business, marketing automation to maximise the amount of leads your getting, personalisation, SEO, benchmarking and a whole lot more besides.
Studied the marketing techniques from the very brightest minds in the marketing industry like David Ogilvy, Sean D’Souza, Roy H Williams, Neil Patel and Jay Abraham’s to name but a few.
In other words:
I know the where the new rules are (and where the rule breakers) come from.
And, in my humble opinion: most business owners, designers, or developers they hire don’t get sales funnels ..
Sure, they might have a good idea on how to funnel people to your contact page.
And I’m not going to argue with that as the barest minimum starting point.
But the trick — a trick very few visionary digital agencies have mastered — is to plot a way to let the audience engage with their clients’ stories and ‘discover’ the product or service for themselves.
To let them enter a labyrinth without even knowing they have entered one.
I know, that all sounds so bad!
And it is!
The Artful Science behind all business is designed to manipulate us into parting with our money — whilst feeling good about doing it!
And plotting your whole customer journey, marketing funnel and advertising campaigns is what I specialise in ..
Here’s who I’m looking for:
Local business owners, creative agencies or specialist consultants who are already in business and making some sales.
Typically they are SMEs providing services.
It’s for people who are up and running already and simply want to run a lot faster and a lot farther.
It’s also for people who truly value helping others and getting them results above everything else.
Who this is not for:
Anyone not serious about growing their business.
- You must be prepared to invest in your advertising. At a minimum you will need to cover the small retargeting fees and a few 3rd party subscriptions like email automation. (It’s not that expensive for what you get.)
- You must be willing to put in some work. I will be providing my services, guidance and examples and bringing 20 years of experience to your table, but you’ll need to use your own specialist knowledge.
- You MUST be open to following directions. (Don’t worry, I won’t ask you to do anything weird.)
- You must have worked in the industry for at least 5 years and have a good reputation.
Everything we do together will not only bring you more sales, but we’ll be doing it in a way that creates MASSIVE goodwill in your market.
And in order for us to do that, you need to be willing to invest your money and your time.
After all, if you don’t actually implement the stuff I give you, neither of us will make money.
If you’ve got these 4 things, we just need to talk.
So if you're either:
- Running out of opportunities because you don’t know where to look.
- Not having enough of the “right people” seeing your offers.
- Holding back because you don’t know how to deliver the most impact and for the best return on your efforts.
- Living in "second-guessing" mode—never knowing what will REALLY move the needle.
Let me help you change all that with a 9 Step battle plan that actually works ..
Yours for those blockbuster breakthroughs,
Founder of An Artful Science®
I LOVE your website and how you create! The fonts, the colours, the white (sand) space, your copy, your images. The entire package! And the philosophy. Seriously, you should be head of design for the entire world wide web :)Ostii Ananda, Director | Flowji