Designing

Sites that sell

Brand awareness Brand differentiation Brand engagement

Believe in ‘doing new always’ . You should be next thing; the new thing. Great website strategies bring vision and tell engaging digital stories.

People like new

New products.

New ways to visualise themselves using those products.

New collections that change with the seasons.

Even new ideas.

Human beings are innately curious;

We are drawn to the new because we love to be new ourselves: we want people to know we are up-to-date, on trend, ahead of the curve.

So how do you become the next new thing?

Do you checkout the competition? Brainstorm ideas to improve the layout? Hire in a freelancer to re-design that mobile inert, hideously slow and uninspiring rust bucket?

Or just go right back to the drawing board?

Whilst all of these approaches might work, there is a better way by thinking.

A new way of thinking.

Start by planning out your website engagement strategy first.

Why?

Because every customer journey is different.

So taking time doing this kind of detective work always pays off in the long run because you are getting all the essential genetic building blocks right from the beginning.

Real design starts with engaging the eye then quickly – very quickly – focuses everything on engaging the user in a conversion process.

And …

You have 7 seconds to grab someone's attention.

If politics is all about improving the economy, then the web is all about improving your online brand engagement.

Brand engagement is measured by things like time spent on the site; user journeys; numbers of clicks; information shared like comments on social media; retweets; likes; subscriptions; repeat visits; and of course, sales.

But brand engagement isn’t confined to your site.

Further afield, brand or customer engagement overspills to your own industry blogs.

It's how they evangelise about your brand and send new customers flocking to you is also a measure of the success of your business to create deep and lasting brand engagement.

Using this very same formula I was able to boost my own website traffic by +145,766.67%, and what happened on Social Media just blew me away—and changed the way I approach planning website’s forever.

So HOW do you maximise your online brand engagement?

It begins with a small brand engagement of your own :-)

Continue …

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