Is it possible to create a compelling digital marketing experience that your prospects will actually thank you for, even share with their friends?
The answer is yes!
And the solution is quite simple ...
Make it truly valuable!
Create your marketing geared around imparting knowledge.
Sharing a winning idea. Solving a really nagging problem. Changing someone’s day for the better ..
If you want to build something — anything — that will still be relevant and still be sharable and clickable and rankable in 2023, you have to focus on delivering something that deserves to be still be there at number one a year (even two or three years from now).
You know this of course.
You reward those rare companies who really wow you with valuable content with the very stuff that guarantees their currency and longevity: respect.
When you come across something special that knocks you off your feet, when you recognise a real bona fide authority, your respect for it as a resource doesn’t end there.
Respect is the bedrock of trust — a rare commodity these days.
With respect and trust in place, next comes a sense of obligation to share the treasure with others ..
I know, it’s an ego thing: we want other people to ‘like’ us for sharing the really good stuff.