Are You Sick Of Feeling AWKWARD When You're Networking? — Finding It A Challenge To Introduce Yourself? Here's The Ultimate Ice Breaker 😎

Get your message across to an infinite number of people in the room without saying a word.

Networking Event Target Location:

Olympia London, Hammersmith Road, London, W14 8UX

Audience Captured:


Continue to part 2 .. I want this ..

If you — chase referrals like a bloodhound, be first in and last one standing at every networking event going, and post anything and everything on every social media platform invented — you’ll make it.

After all, that’s what everyone else does, right?

The problem of course is twofold: not only are your chances of standing out naturally reduced by being one voice among the multitude, this approach rarely worked anyway.

And if it didn’t see you burn out, repeating the same old worn out formula could drive you a little potty.

As Albert Einstein eloquently put it:

The definition of insanity is doing the same thing over and over again, but expecting different results.

Instead, what you need to do is adopt a networking strategy that sells itself by itself, not by you.

(If you want it as a 3 Step formula, just stick around until the end.)

You see, every visitor heading off to any networking event will definitively be checking out social media during that period.

Facebook, Instagram, Youtube, Twitter, Snapchat; in fact, they’ll probably be on social media more often and for longer than they spend doing face-to-face networking business.

So instead of wasting time and money like everyone else just trying to get their offline attention during the bustling event.

The smart trick is to capture EVERYONE in that location, and then target them on Social Media during, but more importantly .. after the event.

In fact, you can get your message across to an infinite number of people in the room.

And that’s what Location Based Digital Marketing does.

Think of it like programming your business card or presentation into their phone as they enter a target location.

(And it doesn't just actually just need to be an event, which I'll come on to.)

But in short, it’s like having a sales rep hiding in all the attendance phones, just waiting to pitch your offer.

Now before I forget, if your interested in this whole Location Based Digital Marketing methodology, or you’d like to learn from myself on how to use it in your business, just schedule a call here and I’ll reach out to you.

Now, Location Based Marketing follows a simple 3 step formula:

So the first thing to figure out is what you want to say ..

And by that I don’t just mean a here's a free map of the room, I'm behind the water cooler.

You see, one of the best ways of ensuring you get more leads from this cunning digital networking strategy is to begin by giving something in return, something personal and valuable.

What you say by way of an introduction — and how you say it — needs to give these visitors something:

  1. A great piece of advice solving a problem.
  2. A hard lesson learned.
  3. Or something inspirational or idea provoking.

And by giving something valuable away for free, as a way of introducing yourself, it’s only natural that that person will think:

I wonder what else I can get?

Usually followed by: Where are they?

Of course, you can do this in multiple ways with multiple angels and multiple ads.

(And if you want to learn more about running marketing campaigns, just grab my eBook.)

But the trick is that you narrow down your audience interests, find out where they hangout, capture all those visitors and finally make your marketing truly valuable to them.

And because you’ve already engaged them on social media – with something you know they will rate highly –

You can cut the mindless chit chat because they will have probably done their homework, read your profile or jumped over to your website before seeking you out.

Think of it like speed dating.

Except you’ve already bought them lunch and sent them flowers before the first date.

So they kinda love you already.

And it doesn't just need to be networking.

You could promote your event, by targeting the audience of a similar event.

Or if you was exhibiting, instead of trying to get their offline attention you could be the only one in the room getting there online attention.

Or if you sell specialists services for example an interior designer or even if you was selling luxury products you could just target a large complex, for example the Design Centre in Chelsea.

And let's face it these guys are in a heightened sense of research or buy mode for interior furnishings.

So if you was promoting an event like 100% design at the Olympia, you'd probably want to be targeting these visitors leading up to your opening day.

You see, with Location Based Digital Marketing the possibilities are endless.

Just think of who you want, and where they're hanging out.

Now let’s talk about the best part of this whole thing:


Know, Like and Trust

Opportunity is something that only ’repetitive visibility’ in all the right areas fills nicely.

When you place your content to your targeted slice of those visitors, you can see how much of that content they actually watch.

You can then set up new ads ONLY to the people who have shown a high level of interest and grown to know, like, and trust you as a result of watching your content.

Better yet, you can keep engaging with the people interested in what you're selling, even after the networking event has closed or they've left the building.

In fact, you can do this for as long as you like.

So the more they watch, the quicker you can get to that all important pitch.

Which is why the process is called The Marketing Rule of 7 for a reason ..

Website vs Sales funnels

Anyhoo ..

That's it for today.

Next up:

Learn how to capture leads at a 30-50% by giving your visitors a “less risky” path of doing business with you with this method.

B2B Lead Generation

Here's why contacting you is like a marriage proposal, and what to do about that ..

Yours for those blockbuster breakthroughs,


Share on social media:

5 Critical Reasons Why You Don’t Get Enough Affluent Clients (And How to Fix That … )

“Done for you” Services

Want more sales leads? Website conversions? Appointments?

Is it time to revamp your old website?

Wordpress website design services

Marketing Books

Get found first on search, seen first on social and discover new ways to appear in all the right places where they look.

Traffic Strategies: Get more people seeing your offers

Business as usual isn’t good business. It’s how business was conducted yesterday. Your marketing strategy is all about securing the bright new vision of tomorrow.

Conversion Strategies: Marketing funnels

Helpful Marketing Articles

You help people overcome their challenges, to reach personal, lifestyle or business goals. We help you excel in digital marketing to reach a lot more of them.

Getting your website found on Google — the ultimate “how to” SEO guide for small business. Website Copywriting Tips. Website design ideas and tips. How To Get Clients Fast! (Even If You're Not A Marketing Pro) Brand Positioning Strategy — Escaping The Competitive Herd Social Media Marketing Customer Relationship Marketing Website Planning Guide Website Competitor Analysis: Out Modernise the Competition Wordpress Development Website Design — Why most websites fall short. (And how to avoid being one of them .. ) Event Promotion 10 New Ways To Get Targeted Traffic To Your Website (Fast!) Web Typography

About Me

Watch the case study


I use cookies to ensure that I provide you the very best user experience. Please refer to my Privacy Policy and Cookie Policy for more information.

An Artful Science®

Making your marketing truly valuable™

20 – 22 Wenlock Road
Greater London
N1 7GU
United Kingdom


Call me, email me, message me on Facebook, ping me like a submarine if you like. But let’s start funneling people along that yellow brick road. 😎

Share on social media:

Website vs Sales funnels

How to get a lot more sales leads from your website. (But more importantly, at a profit.)

If digital marketing makes your head spin counter clockwise, you need to have a look at this new case study on how to reverse the situation.

An Artful Science has helped us for the last five years and has been responsible for transforming our web based sales. Their knowledge of web design and digital marketing has proved invaluable.Jon Blakeney, Group Managing Director | I-AM London

¶ You're data is in safe hands. See my Privacy Policy for more information. All my emails include an unsubscribe link. By submitting this form you are giving me consent to send you my guides and learning material.