If you — chase referrals like a bloodhound, be first in and last one standing at every networking event going, and post anything and everything on every social media platform invented — you’ll make it.
After all, that’s what everyone else does, right?
The problem of course is twofold: not only are your chances of standing out naturally reduced by being one voice among the multitude, this approach rarely worked anyway.
And if it didn’t see you burn out, repeating the same old worn out formula could drive you a little potty.
As Albert Einstein eloquently put it:
The definition of insanity is doing the same thing over and over again, but expecting different results.
Instead, what you need to do is adopt a networking strategy that sells itself by itself, not by you.
(If you want it as a 3 Step formula, just stick around until the end.)
You see, every visitor heading off to any networking event will definitively be checking out social media during that period.
Facebook, Instagram, Youtube, Twitter, Snapchat; in fact, they’ll probably be on social media more often and for longer than they spend doing face-to-face networking business.
So instead of wasting time and money like everyone else just trying to get their offline attention during the bustling event.
The smart trick is to capture EVERYONE in that location, and then target them on Social Media during, but more importantly .. after the event.
In fact, you can get your message across to an infinite number of people in the room.
And that’s what Location Based Digital Marketing does.
Think of it like programming your business card or presentation into their phone as they enter a target location.
(And it doesn't just actually just need to be an event, which I'll come on to.)
But in short, it’s like having a sales rep hiding in all the attendance phones, just waiting to pitch your offer.
Now before I forget, if your interested in this whole Location Based Digital Marketing methodology, or you’d like to learn from myself on how to use it in your business, just schedule a call here and I’ll reach out to you.
Now, Location Based Marketing follows a simple 3 step formula:
So the first thing to figure out is what you want to say ..
And by that I don’t just mean a here's a free map of the room, I'm behind the water cooler.
You see, one of the best ways of ensuring you get more leads from this cunning digital networking strategy is to begin by giving something in return, something personal and valuable.
What you say by way of an introduction — and how you say it — needs to give these visitors something:
- A great piece of advice solving a problem.
- A hard lesson learned.
- Or something inspirational or idea provoking.
And by giving something valuable away for free, as a way of introducing yourself, it’s only natural that that person will think:
I wonder what else I can get?
Usually followed by: Where are they?
Of course, you can do this in multiple ways with multiple angels and multiple ads.
(And if you want to learn more about running marketing campaigns, just grab my eBook.)
But the trick is that you narrow down your audience interests, find out where they hangout, capture all those visitors and finally make your marketing truly valuable to them.
And because you’ve already engaged them on social media – with something you know they will rate highly –
You can cut the mindless chit chat because they will have probably done their homework, read your profile or jumped over to your website before seeking you out.
Think of it like speed dating.
Except you’ve already bought them lunch and sent them flowers before the first date.
So they kinda love you already.
And it doesn't just need to be networking.
You could promote your event, by targeting the audience of a similar event.
Or if you was exhibiting, instead of trying to get their offline attention you could be the only one in the room getting there online attention.
Or if you sell specialists services for example an interior designer or even if you was selling luxury products you could just target a large complex, for example the Design Centre in Chelsea.
And let's face it these guys are in a heightened sense of research or buy mode for interior furnishings.
So if you was promoting an event like 100% design at the Olympia, you'd probably want to be targeting these visitors leading up to your opening day.
You see, with Location Based Digital Marketing the possibilities are endless.
Just think of who you want, and where they're hanging out.
Now let’s talk about the best part of this whole thing:
Opportunity is something that only ’repetitive visibility’ in all the right areas fills nicely.
When you place your content to your targeted slice of those visitors, you can see how much of that content they actually watch.
You can then set up new ads ONLY to the people who have shown a high level of interest and grown to know, like, and trust you as a result of watching your content.
Better yet, you can keep engaging with the people interested in what you're selling, even after the networking event has closed or they've left the building.
In fact, you can do this for as long as you like.
So the more they watch, the quicker you can get to that all important pitch.
Which is why the process is called The Marketing Rule of 7 for a reason ..
And if you'd like a deep-dive walkthrough of how I'm using The Marketing Rule of 7 to sell your type of stuff, see my depth case study video using the link below.
Then if you like what you see just schedule a call.
So there you have it.
Bang a drum and hand out all those flimsy business cards all you like.
If you want the right people to seek you out, reach them at that very location on Social Media first, then give them something memorable using video content.Continue to part 2 ..