“Audience Hacking Secrets” Customer Profiling Blueprint

Your business goal (that is, making money) is intimately tied to how well your brand can empathise with both the financial and emotional needs and motivations of your customers.

How are you going to move someone to pull out their debit card every time if you don’t wrap up your marketing copy in water tight logic with killer emotional intent?

You have to go to the deepest, darkest and unnerving parts of your ideal client avatars mind.

If you want to learn about marketing persuasion at the HIGHEST calibre — then learn to study those who have gone down in history for being persuasive at the HIGHEST calibre.

Take, for example, this speech from Napoleon’s Address to the Army at the Beginning of the Italian Campaign, March, 1796.

His speeches ALWAYS followed the very same formula ..

Napoleon of digital marketing
Soldiers, you are naked and ill-fed! Government owes you much and can give you nothing. The patience and courage you have shown in the midst of these rocks are admirable; but they gain you no renown; no glory results to you from your endurance.

It is my design to lead you into the most fertile plains of the world .. Rich provinces and great cities will be in your power; there you will find honour, glory, and wealth. Soldiers of Italy! Will you be wanting in courage or perseverance?

The first part is the easiest:

First, he would emphasise how their present situation offered little hope. He then urges them to continue.

Problem, Agitation

So you have to research and diagnose the problem for your potential clients.

Then he would agitate the problem by getting specific.

Unpacking all the ways the problem is impacting their lives negatively.

And also notice he doesn’t pressurise them, or threaten.

Finally, it’s time to offer up some relief ..


Napoleon always finishes by asking them to imagine the grand vision of the future.

He knows that the key to creating ACTION in his prospects (aka his soldiers) is to anchor negative emotions to their past and current situations while showing them that there is an exciting future ahead.

If and only if — they follow him.

But, the moral to the story really is this:

When you can truly feel the pain and motivations of your ideal clients — and can EMPATHISE with BOTH the financial and emotional wants, needs and desires ...

You’ll have a much easier time aligning your solutions to customer problems, and with it make more sales.

Client reviews.  https://anartfulsciene.com/

1. Customer research (MVC)

The easiest way to say goodbye to writers block.

Uncover a goldmine of insights to pinpoint the benefits your customers desire most, verify the pain points to their challenges, and personify the exact words people use to describe their problems.

2. Meaningful differentiation (PODs)

Apply a systematic approach to position your brand.

Drill down into your audience segments, pinpoint the most sought after features overlooked by your competitors and get a granular understanding of what drives them to write better landing pages, sales letters, blog posts, emails and Ads.

3. ‘Harmonising’ Buyer personas

The master secret to generate real demand for your expertise.

“Copy is not written. Copy is assembled.” Pull together audience research, market segmentation, the words people use and content inspiration from a variety of sources to harmonise it in a way that keeps people reading, nodding along, and converting.

Oh darling… what a treat it’s been stumbling into your world. All the chills. I’m just wondering, do you teach any courses? Or is it just your 1:1 services? Warmest wishes, Nelle :)
Stephen! What you sent is awesome! This is exactly what I was looking for. I am eagerly waiting to see the next tranche of material.
Wow @anartfulscience — great copy in your mini bio. Following you just for that! Nice #copywriting — tight!

You hate the marketing guesswork — so I made clarity the easy work.

  1. If you publish regularly on your blog or social media — it's the best strategy where ALL your time and effort becomes the most profitable.
  2. If you pay for advertising — it's the most important part of the equation to ensure you get your investment back to build your brand bigger and faster than ever.
  3. If you struggle to compete in a crowded market — it's the one secret method that puts clear blue ocean between you and your competitors.
Unlock the 3 keys to generate a steady flow of
qualified appointments in 90 days without the
need for referrals, networking, the press or
pure relentless hustle.

And this whole process is what I like to call your Ideal Client Avatar ..

It’s a consumer profiling formula to diagnose the wants, needs, and desires of your market much better than anyone else — and then make your marketing truly valuable to them ..

+218,450.00% increase in traffic.

And by knowing this, you can also start fashioning yourself as their one true guide ..

Marketing Secrets

And know what to publish on your website, sales presentations, emails and Ads in order to get the highest return on your time and effort ..

Google Ads Campaigns

Jon Blakeney

An Artful Science has helped us for the last five years and has been responsible for transforming our web based sales. Their knowledge of web design and digital marketing has proved invaluable.jon-blakeneyJon Blakeney. Co Owner, I-AM

Now let’s see that pioneering new customer conversion framework in action ..

Most businesses struggle for many reasons, but it usually boils down to this ..

  1. Too generalist (MVC).
  2. No differentiation (POD's).
  3. Overlooking market trends.
  4. Failure to check what the competition is up to, or might be up to in the near future.
  5. Ignoring customer/client needs.

So we first need to clarify ..

WHAT their challenges are.

But more importantly ..

WHAT outcomes do they want?

Time Matters

The workshop schedule: Step 1

Most business owners know that their marketing messages need to be carefully crafted for maximum impact. But is it possible to reach everyone with a single message?

“He who defends everything, defends nothing.” Vague words kill great business ideas. Not only will your promotions falter, but your ad, web site, or offer won’t be acted upon, and you won’t generate the sales you were hoping for.

Would you allow a GP to work on your triple bypass? OR would you prefer a heart specialist? Even better, a doctor who ‘only’ does triple bypass surgery?

If you feel the difference, so does your client, and to ignore this basic human instinct is to do so at your own risk.

If your copy is written for “everybody” you’re making it extremely difficult to position yourself. If your messaging fails, marketing fails.

Therefore, it starts with some research.

  1. Unearthing the deep, visceral, compelling desires of your most valuable customer (MVC) is one of them.
  2. The second thing is crafting your offer.
  3. The third one is your message.

But how does it work? What tools do you need to use? Or where do you start?

Here’s what I came up with.

The Ideal Client Avatar (Customer Profiling Blueprint). How to apply a systematic process to immerse yourself in the one you’re most interested in, and attract the most profitable interested in you.

Step 2

Let’s just say you’ve come up with a great new business idea. How do you validate it? How do you know which niche markets are the most lucrative?

There are new markets that can be tapped into.

It’s not rocket science (not just yet!) but you’d be surprised how few people are aware of the tools you can use to validate the profitability of different market segments.

The advantage here is that you’re checking for ‘real’ customer demand.

You may discover a new way to deliver your expertise — you may even tighten up your offering — find new product and service ideas or sell it differently too.

The end goal:

"Improve what you serve, and how you serve it." The master secret to quickly validate the profitability of new ideas without investing a fortune to trial and test it.

Step 3

How well do you know your customers? What purchase signals occur before they need you?

More often than not, customers follow a “journey” of awareness, from a point where they haven’t even acknowledged they have a problem or need, to deciding whether your service is right for them.

And you’ve got different stages of customer awareness.

Your new goal is to move them along that journey.

“The Journey Of Customer Awareness.” The proven 4-step awareness formula to remove marketing blind spots and unleash your business growth potential.

Step 4

Who do your customers follow? Which brands are already marketing to them — and winning with their marketing?

Authorities spark conversations. They change things. But not always by saying something new. Or even insightful. Often it is the way they say what they say that brings in the crowds.

So how do you bag some of that authority aura for yourself?

“Stand On The Shoulder Of Giants.”Powerful ways to market and sell more effectively by mastering existing wisdom and moving beyond it.

But how do you do it? Find out here.

Step 5

Ever wonder why every commercial begins with a problem? There’s a saying in Sales .. “The pain is in the pitch”

The level of pain is the driving force behind each purchasing decision.

Pains describe anything that annoys your customers about their lives.

Having no sales and being broke is painful. A bad marriage is painful. Waiting in a long line to enter an event is painful.

Back pain, an ugly smile, overweight — the list goes on.

We suffer a lot!

Yet, most companies tend to focus on solving external problems, but customers mainly buy solutions to internal problems.

The Universal Laws Of Pain Points (And 3 Powerful Ways To Solve Them!) — Unearth the deep, visceral, compelling desires that motivate people to take action.

Step 6

When it came down to the wire, how did YOU decide which option to buy? What made you finally push the trigger?

Studies show that people rely on emotions, rather than information, to make decisions.

Emotional copy helps people decide with their hearts.

Think back to your last major purchase.

Sure, you compared prices and spent time reading about each product, but when it came time to make a decision, I’m betting you relied on your heart over your head.

These are the type of emotional insights we’re looking for.

“The 3 Little-Known Benefits” — How to provide your customers with exactly what they want. Use these secret trigger questions (and know where to get the answers) to uncover the outcomes they desire most.

Step 7

Say goodbye to writer’s block. Get new content ideas, direct from the minds of your customers.

We’re all guilty of going with our gut when it comes to intuiting our target audience, but it is possible to explore questions and problems that your prospects or customers actually have.

The trick is to uncover these 4 common questions.

“The ‘What,’ ‘Where’, ‘Why’ and ‘How’ Formula” — Discover a goldmine of unexpected insights and untapped content ideas so you can use this method to your advantage.

Step 8

"It's too expensive." "There's too much going on right now." "Your product/service is just too complicated." "We're happy the way things are."

As customers read your sales page, something's going to happen.


50% of the purchases are not completed due to insufficient information. Don’t know them? — worse — don’t care? Then it’s time to change.

The number one thing your customer wants in making a decision is to make sure they’re making the right purchasing decision.

So don't follow, lead.

“Become Rejection Proof”— Pinpoint the 4 types of objection handling questions you must ask (and answer) to transform customer concerns into the outcomes that you sell.

Step 9

Everything becomes so much easier by becoming perceived as the best. But what makes your solution ‘Superior’ from all the other options?

In order for your product to be the most preferred, it must be distinct from others from every angle.

Whether a customer will go for a certain solution or choose the other depends on many different factors.

The problem is that most marketers spend their time, loudly trumpeting how they can do what their competitors do too, only *better*!

Superior materials, superior craftsmanship, free shipping, discounts, special offers.

But here’s where you can win the game.

“Meaningful Differentiation” — How some of the best advertisers in the world use this method to position features most desirable to your customers, that aren't available from your competitors.

A powerful marketing idea can literally change your life. By building your Ideal Client Avatar, you'll be able to:

  1. Validate the profitability of new market segments. The advantage here is that you’re checking for ‘real’ customer demand.
  2. Uncover a goldmine of insights to create ultra-useful content that your customers really want.
  3. Pinpoint the “4 types of Objection Handling Questions” to ask when tackling sales objections and customer concerns.
  4. Be distinct from others from every angle.
  5. Identify hidden gaps in the market to advertise and sell more effectively.
  6. Ensure you include certain features overlooked by your competitors.

The framework also includes:

  1. Process documentation so you know you’re doing it just right, with buyer persona worksheets to keep you organised.
  2. Proven copy examples to get you inspired.
  3. Recommended consumer profiling tools so you can improve the performance of marketing & sales activities.

Value: Priceless

As a specialist, you have the opportunity to make a huge impact in the lives of so many people. You owe it to yourself and to your clients to become a master at enrolling clients.

Get help with your marketing and sales presentation skills so you master it.

Who is this for?

  1. People who care about solving real problems in unique and interesting ways.
  2. Business leaders that want to scale their impact.
  3. Coaches, consultants and industry specialists making some sales — but just not enough sales.
  4. Advertising agencies looking to write direct response copy — and get more people to read it.
  5. Marketing managers looking to improve their website to maximise customer relevancy and competitive distinctiveness.

Who this is not for:

  1. People not serious about investing to grow their business.

Here's how it works

Step 1: Make Smarter Decisions

Give me 20 minutes of your time and I'll give you 20 years of mine.

There’s no cost involved, but there is one catch:

It's limited to 5 each month. This is SUPER LIMITED because the strategy session will be tailored to your business.

If you like what you hear — we can move forward. And if you don't, then that's fine too. If you're happy, I'm happy. It really is that simple.

Join the wait list

Step 2: Building you Ideal Client Avatar

Unearth the deep, visceral, compelling desires that motivate people to take action.

Once we've figured out exactly who you want. Then we’ll dig deep into what THEY “really” want. I’ll then provide you with an Ideal Client Avatar™ that makes them want it from YOU.

Step 3: Grow Your Sales

Start fashioning yourself as their one true guide.

Know what to publish on your website, sales presentations, emails and Ads in order to get the highest return on your time and effort.

Time MattersClient reviews.  https://anartfulsciene.com/

And If you’re interested? Keep your money. We take on all the financial risk (just so you don't have to.)

The number one thing you want in making a business decision is to make sure you're making the right business decision. So if your interested, you don't need to decide ‘yes’ or ‘no’ today.

14 days after we start, if you wouldn’t jump into shark infested waters to continue, then you can keep your money. No questions asked.

With our 100% money-back guarantee we’ll take on all the financial risk, just so you don't have to.

So if you're either:

  1. Living in "second-guessing" mode — never knowing what will REALLY move the needle.
  2. Holding back because you don’t know how to deliver the most impact to get the highest return on your time and effort.
  3. Not knowing how to plan something that's sharable, clickable, rankable and knocks your potential customers off their feet ..

Let me help you change all that with a revolutionary new battle plan that actually works.

Stephen Shaw

Yours for those blockbuster breakthroughs,

Founder of An Artful Science®

Join the wait list

Zsuzsanna Pataki

I had sweated over my sales page for weeks on end, not knowing how to make it work.

I kept at it until it grew into a novel: (you know the one), the kind that makes people click away, confused, fast. — Quite the opposite of what I intended it to actually do .. (Sell)

Stephen had a quick read and boiled down my wordy monster into a sales page that actually worked as a conversion page.

Mystery solved :)

Clients can now quickly see the benefits of what I offer, the value that I bring, and know exactly how to get started.

And what a formula! — I can’t believe it took me so long to ask him. — I feel like a boulder has just been rolled off me, and so relieved to get back to the work I love.

I whole heartily recommend Stephen Shaw to anyone who struggles in this crazy online world, especially when it comes to presenting their offers in a way that reads well, looks right, but more importantly, SELLS!

If you're reading this on his website, don’t just click that button, call and ask him.

Your struggle is over. 
Zsuzsanna PatakiZsuzsanna Pataki
Portrait Artist

Motivate, Persuade and InfluenceNew case study unlocked

Currently the average 'cost per click' in Google or Facebook is anywhere between £2-5. (Now keep that cost in your head.)

The 4° Of Newness™ — How I increased my website traffic by +218,450% (without paid ads).

M·P·I Method™ / How To Increase Your Website Conversion
I Believe


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Call me, email me, message me on Facebook, ping me like a submarine if you like. But let’s start funneling people along that yellow brick road. 😎

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Ideal Client Avatar Waitlist

Even if you have the best service in the marketplace, you'll lose to a competitor's mediocre offering if they deliver it more effectively.

Get help with your marketing and sales presentation skills so you master it.

Selling Your "Thing" Just Got Easy

  1. Uncover a goldmine of insights to pinpoint what features your customers want most, verify the pain points to their challenges, and personify the exact words people use to describe their problems.
  2. Drill down into your audience segments, and get a granular understanding of what drives them to write better web sites, landing pages, sales letters, Ads, brochures and emails.
  3. Pull together audience research, the words people use and content inspiration from a variety of sources to harmonise it in a way that keeps people reading, nodding along, and converting.

An Artful Science has helped us for the last five years and has been responsible for transforming our web based sales. Their knowledge of web design and digital marketing has proved invaluable.Jon Blakeney, Director | I-AM London

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