- A website whose design is a neck-bolted marvel of inconsistent typography, clichéd imagery, and a ‘style’ that can only be described as lame
- A website whose content is so badly written it’s only coherent message is a plea to be put out of its misery
- A website that gives Google the #rankenfright and that the Linkerati only – and reluctantly – link to as an example of something gone horribly wrong
- A website so hideously unresponsive no amount of tablets could bring it back to life
- A website you can’t let go because you have put your heart and soul into it and consider it ‘your baby’
“Look! It’s moving. It’s alive. It’s alive.”
We’ve all seen them ...
And not just the lumbering old dinosaurs that take an age to load and defy any known laws of mobile usability.
Even the New-beast-on-the-block start-up sites can make the hairs on the back of your neck stand up with their ship-it first tinker later immaturity ...
Give your creation “LIFE!”
Sure, you have to ship. ‘It’s alive! Alive!’ And very often you can roll out the crash-cart to adapt on the fly.
Here are 13 simple, effective, Tesla coil free checklist ideas you can do to bring a Frankensite back from the walking dead or avoid shipping a monster all together.
Source: KoMarketing52% of visitors want to see “about us” information on a company’s homepage.
Visitors are nosey — As soon as they hit your site ...
They zero in on your “About us” information or “About me” page so be ready for them with a blockbuster brand story.
People want to know;
- Where did the big idea came from?
- Who is the genius behind it?
- Which other nosey-parkers loved what you do?
If your About Us/Me page were a movie, it would be a blockbuster to your customers and a sweep-em-off-their feet rom-com to your future employees.
Source: KoMarketing44% of website visitors will leave a company’s website if there’s no contact information or phone number.
Be mindful and efficient — Lay out screens so that frequently accessed information like your contact or support information is easily found: phone number, physical address, and email address.
Other features can also help, such as including photo's of your offices or listings of memberships and industry associations.
Additionally, make it easy to verify your credibility by including third-party references such as endorsements, citations or links to source material.
Source: Forrester and Akamai79% of online shoppers who experience a dissatisfying visit are less likely to buy from that site again.
Convince with answers — Readers will pay more attention if you can present features as solutions to their problems.
By focusing your content ideas around the actual outcome (the end user benefits or the transformation results) and not the service delivery (as most businesses do) you’ll be in a much better position to quickly relate to the needs of your visitors in new and interesting ways.
Source: Stephen ShawDespite all the selfies, TED Talks and cat videos, the web is still 95% words.
How readable is your writing? — Remember that epic old book you just couldn't put down, or even those classy lifestyle magazines you flatly refuse to throw away? Go take a really close look at the typography.
It looks great right?
The web is not an art gallery, it’s a news stand chock full of brand stories dying to be read.
Google decides the tales worth telling.
It falls to ‘you’ to plan for the perfect user reading experience.
You’ve spent a lot of money on your brand ID — don’t skimp on supporting that brand with ill considered web typography and a monster looking web typeface.
Understand the the difference of Print vs Web fonts. Web fonts are super charged for online reading.
Use brief sentences to improve the rhythm of your copy — short and broken sentences are simply easier to read.
Source: HubSpotPersonalised Call-To-Actions (CTAs) convert 42% more visitors into leads than untargeted CTAs.
Make it personal — Encourage your readers to follow a certain path. Lead with the benefits and make CTAs stand out.
ContentVerve saw a 90% increase in click-through rate by using first-person phrasing: “Start my free 30 day trial” vs. “Start your free 30 day trial ”
What's First-person phrasing?
First-person phrasing refers to the user himself (i.e., I, me, we, and us).
- First person: I and we
- Second person: you
- Third person: He/She/It and They
Have you also tried adding a little urgency? Use persuasion techniques in order to make people act now rather than later. (e.g. “Do this before it’s too late”.)
Source: Jakob NielsenSpending 10% of your development budget on usability should improve your conversion rate by 83%.
Avoid the bad user experience — Insist on using current web user experience (UX) standards and don’t sleepwalk past the ‘coming soon to a cinema near you’ ones either.
Understand the difference between your business goals and the visitors goals; A visitor goal could be; “Monitor my investments” whereas a business goal could be; “Trust Us”
If you think your losing customers then try UserInput.io, it helps you identify what's working — and more importantly what's not.
Done right a good website experience will help you to make more money.
Source: RealBusiness74% of web browsers pay attention to the quality of spelling and grammar on company websites.
Check for badly written content — Seth Godin is right, if you want to have a shot on the web, hire a great designer but the best design in the world can’t carry amateur or sloppily written messages.
You literally have less than 7 seconds to grab someone's attention. Try Readable.io to help you cut out the noise.
Source: Adobe39% of people will stop engaging with a website if images won’t load or take too long to load.
Feel the need for speed — Make sure GZIP compression is enabled. Sound technical? Not really. It’s simple to implement and increases the loading speed of your website by over 50%.
Not sure if it's enabled? Test your site here.
Additionally get your web developer to minify your HTML, CSS and JS and remove any unnecessary code (I use Boubon, Neat and Sage to build responsive frameworks and Gulp to optimise the code and media assets) and insist on using Scalable Vector Graphics (SVG) for all graphical elements.
Source: Convince and Convert42% of users learn about products and services via Twitter
Who’s your brand’s biggest fan? — Don’t say your mum. I mean the evangelizing arch tweeter with a gazillion followers all eagerly listening to every word he/she says about your brand?
Don’t know — worse — don’t care?
Then it’s time to change ...
And I'll tell you why ...
What Victor Frankenstein can teach you about reaching Website Perfection.
To unlock all the ideas in detail, download the FREE eBook
- The full list of 21 ideas to avoid re-creating a monster
- Lift the Frankensite curse with EGOR’s top 6 internet marketing secrets
- Lessons on how to avoid hiring a Frankensite designer
Grab the full list of ideas;
For a short period of time I'm offering this “early release” eBook for FREE, it's a £29 value.
A book dedicated to all #Frankensite owners.
EGOR’s top 3 internet marketing secrets
Source: BacklinkoLonger content tends to rank higher in Google’s search results. The average Google first page result contains 1,890 words.
Start out the right way — Think hard about your website content before you get too far down the line with your project.
Working back from specific business goals, take the time getting a feel for the online conversations about your industry.
Spot trends that you should be a part of. Look for gaps that only your brand’s unique expertise can fill. Insert yourself into the conversation. Own the conversation. Create the next new conversation. And do it by being real, not a brand.
Source: WordstreamGoogle is rewarding higher dwell time with more prominent search positions.
Spice things up — Authorities spark conversations. They change things. But not always by saying something new. Or even insightful. Often it is the way they say what they say that brings in the crowds.
Their content — stripped down — might not be that ground-breakingly different to yours — but they always find a way of making it look and sound fresh and novel, entertaining or educational, and above all eminently sharable.
This might sound like a whole new bag of tricks, but it isn’t.
Can your wordy new post be converted into a cool word-lite infographic? Can you take a large series of related posts and turn them into a shiny ebook or a guide, or a box set style series?
Need some inspiration? Download the ebook ...
Source: Nectafy88% of consumers who search for a type of local business on a mobile device call or go to that business within 24 hours.
Know your enemies — What keywords are they using? What content do they keep churning out — and what kind of content do they eschew?
Which type of content ranks better on the search engines and garners a shed-load of juicy links from other authorities in your field or actively shared by customers on social media?
Is that content in abundance or thin on the ground — in which case, either something to be avoided or an opportunity to be pounced on?
The goal of market intelligence is not to help you beat your competitors at their own game, it’s to change the game. Thereby making your authority the only authority in town.
How to lift the curse off an existing Frankensite
Let’s say you’re lumbered with a lame duck Frankensite.
Your customers and employees don’t just think the site sucks, but tell you it sucks every chance they get. Even your kids daren’t look at it on their tablets for fear of turning to stone.
But let’s also say you can’t afford the time or money to put it out of its misery.
Before you fire up the tesla coils, here are 5 ways to lift the Frankensite curse:
- Hire a website designer, not a butcher — Someone who has designed sites that people actually love using, link to and evangelize (positively) about.
- Find a professional web developer who does the math — A web developer who grasps the power of dynamic content to inspire ideas, elicit emotions and provoke a measurable call-to-action that can further refine the design.
- Make sure your web design agency doesn’t work in a dark basement — Ensure they are happy to develop user personas, understand visitor journeys and uncover what content customers like from competitor sites — a great way to discover content gaps and design prototypes with no unexpected usability issues.
- Be clear about what you need when — UX design or UI design, Wordpress development, Website speed enhancements, Google CTR optimisation, Sales funnels, Promotion and Retargeting.
- Set your designer a monster marketing strategy — Monster the competition. Monster a niche. But monster responsibly on every device: laptop, tablet, mobile.
And lastly, ensure whatever you do is future proof.
By Doing New Always.
Learn how to be next thing;
The new thing ...
And we’ll discuss that next:
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Building a bulletproof website strategy isn’t easy, but building a super successful website with one is.Stephen Shaw · Share on Twitter