Case Study Target Location:
Olympia London, Hammersmith Road, London, W14 8UX
Never before have you had it so easy to have unlimited access to your target audience at an event.
So long as a good chunk of those visitors meander over to you.
But before you hit the panic button and shell out on yet another enormous “Pick me!” banner ..
Here’s what you need to be doing:
You see, every one of those thousands of visitors will definitively be checking out social media over those few days.
Facebook, Instagram, Youtube, Twitter, Snapchat; in fact, they’ll probably be on social media more often and for longer than they spend doing face-to-face networking business.
So instead of wasting time and money like everyone else trying to get their offline attention during the bustling event.
The smart trick is to capture EVERYONE in that location, and then target them on Social Media during, but more importantly .. after the event.
And that’s what Location Based Digital Marketing does.
Think of it like programming your business card into their phone as they enter into your chosen location and think where to head to first.
In short, it’s like having a sales rep hiding in all the attendance phones.
Just waiting to pitch your offer or send them to your stand.
Now before I forget, if your interested in this whole Location Based Digital Marketing methodology, or you’d like to learn from myself on how to use it in your business, just schedule a call here and I’ll reach out to you.
Now, Location Based Marketing follows a simple 3 secret formula:
So the first thing to figure out is what you want to say ..
And by that I don’t just mean a here's a free map of the room, I'm behind the burger van.
What you say by way of an introduction — and how you say it — needs to give these visitors something:
- A great piece of advice solving a problem.
- A hard lesson learned.
- Or a real world solution.
And by giving something valuable away for free, as a way of introducing yourself, it’s only natural that that person will think:
I wonder what else I can get?
Usually followed by: Where are they?
Of course, you can do this in multiple ways with multiple angels and multiple ads.
(If you want to learn more about this, just watch the case study.)
But the trick is that you narrow down your audience interests, find out where they hangout, capture all those visitors and finally make your marketing truly valuable to them.
You see, I was never going to suggest you want 25,000 people to stampede your stand on the first day.
I’m talking about selecting your audience and engaging them on social media over the course of those several event days.
In such a way that the percentage of the right kind of people within that 25,000 mozy on over to your stand.
And not in a cow-eyed ‘tell me what you do’ way either.
Because you’ve already engaged them on social media – with something you know they will rate highly –
You can cut the mindless chit chat because they will have probably done their homework and read your profile or jumped over to your website before they show up.
Think of it like speed dating.
Except you’ve already bought them lunch and sent them flowers before the first date.
So they kinda love you already.
Now let’s talk about the best part of this whole thing: