Does it make sense to spend a fortune on trying to be No.1 in Google?

A much smarter strategy is not to go all out over the number 1 spot. (And here's why ..)

Now, here’s something you should know about human nature: When your clients are knee-deep in the muddy trenches of the research phase of a potential purchase (your purchase) ...

THEY NEVER buy the first thing that looks great, sounds great and might well be the greatest thing since sliced bread.

Why?

Because, like you, they're knee-deep in the muddy trenches of the research phase.

The research pad is open.

The itchy keyword trigger finger is itchy as hell.

And, well, that coffee is still piping hot.

Only when that damn fine cup of coffee is stone cold will they know that the research phase is done.

You’ve done this.

They've done this.

I’ve done this.

We all do this.

And we all will again and again, ad infinitum…

And even if we do happen to draw the irrationally obstinate conclusion that the first thing we chanced upon really was the best option in town, we only feel like we’ve done our research when we really feel like no one on earth could possibly have exhausted all the choices available better than us.

Now, knowing that — tell me this:

Does it make financial sense to spend a fortune being No.1 in Google?

Sure, if your clients searching for you — by definition, NOT in research mode — it’s useful to be found easily.

But research mode implies newbie status.

And newbies want to look at a lot of options in a lot of places before they feel they’ve done their homework.

Which is why a much smarter digital marketing strategy is not to go all out over the number 1 spot.

Conversion rate optimisation

In short:

Being the mid-tier contender EVERYWHERE they look is much more cost-effective than hitting Google's No.1.

That’s because despite all the research we do, we rarely make the final decision based on cold coffee stained rational analysis.

As a newbie looking to part with our cash, there is a crucial and crucially emotional and instinctive element in our research that after weighing up all the features benefits and costs still needs to be filled:

Know, Like and Trust

TRUST!

Trust is something that only ‘repetitive visibility’ in all the right areas fills nicely.

Now just to prove this point.

I want to share with you an amazing story ..

Share on social media:


A “bad” marketing strategy will fail at all the above, rapidly burn through your marketing budget, and provide little return on investment.

A "good" marketing strategy will help you find new clients, help them see the world through a “better” lens, then quickly turn those prospects into new appointments.
Stephen Shaw. Founder of An Artful Science.
TopMenu
I Believe

Policies

I use cookies to ensure that I provide you the very best user experience. Please refer to my Privacy Policy and Cookie Policy for more information.

An Artful Science®

Making your marketing truly valuable™

20 – 22 Wenlock Road
London
Greater London
N1 7GU
United Kingdom

Questions?

Call me, email me, message me on Facebook, ping me like a submarine if you like. But let’s start funneling people along that yellow brick road. 😎

Share on social media:

Website vs Sales funnels

New Case Study: Building your Signature Marketing System™

Is your marketing scientifically designed to generate new sales leads each month, or is it just the result of a bunch of random tactics thrown together?

Find out why using a Signature Marketing System™ to inspire and motivate your potential customers to take action is the key to driving more traffic, leads and sales.

An Artful Science has helped us for the last five years and has been responsible for transforming our web based sales. Their knowledge of web design and digital marketing has proved invaluable and I would have no hesitation in recommending them. Jon Blakeney. Co Owner, I-AM

¶ You're data is in safe hands. See my Privacy Policy for more information. All my emails include an unsubscribe link. By submitting this form you are giving me consent to send you my guides and learning material.

Close