Foundation First

Strategy Session

Be The Next Thing Be The New Thing Digital Marketing Strategies Growth Based Design

Foundation First is the digital blueprint that will deliver you a beautiful, super fast, SEO optimised high-converting website.

When you follow this workflow the traditional approach to web design and "magic-bullet" marketing solutions become irrelevant.

It pays to be the best. It pays much more to work with the best.

I LOVE your website and how you create! The fonts, the colours, the white (sand) space, your copy, your images. The entire package! And the philosophy. Seriously, you should be head of design for the entire world wide web :)Flowji
Stephen has helped us for the last five years and has been responsible for transforming our web based sales. His knowledge of digital design and web marketing has proved invaluable.Absolute

Join me on a private one-on-one Foundation First Strategy Session Call.

As I have a real passion for building successful websites, (it just gets me inspired each morning) I’ve decided to offer a select handful of private one-on-one Foundation First Website Strategy Sessions with me at no cost.

  1. You will waste almost no time figuring out how to “begin” your next digital marketing or web design project by focussing on 20% of the action that will inspire 80% of the impact.
  2. You’ll learn how find your “hook” and capture new leads by making you’re marketing valuable.
  3. I'll share some of my tools and techniques to build an online relationship with your customers.

This one-on-one phone or Skype session is a £100 value.

Even if we never talk again after this session, you will gain a superior understanding and learn new ideas on how to plan, create and promote a great website.

There’s no cost involved but there is one catch ...

And that is that you need to qualify.

Keep reading to find out how you can qualify to secure one of the 5 free spots available this month, including ...

  1. ❶ The Foundation First blueprint

    Learn the secret formula behind creating a “Website that builds relationships and converts.” I'll walk you through the modules to support your success.

  2. ❷ Website kick-starter toolkit

    Bring some order to the chaos and assess your website’s Strengths, Weaknesses, Threats and Opportunities with the Website Kick-Starter Toolkit.

  3. ❸ Pricing guide

    Simple “pick & choose” services & payment plans.

Foundation First

What is the Foundation First approach to digital design and marketing?

Simple answer:

A proven blueprint for delivering stunningly socially engaging, SEO optimised, page 1 Google real-estate sites to drive traffic.

Sites that download like a lighting bolt, as close as geographically possible to your visitors.

Sites that guarantee to turn anonymous users into eager readers.

Sites that turn engaged readers into shiny happy customers.

Hey Stephen, I love it. I am really really happy with it. You've done a class job. Thanks so much Stephen.

And then loyal customers into avid evangelisers — every time.

An Artful Science was everything I was after for my new company website. The work produced was of great quality, very efficient and crucially, well priced. I highly recommend them.

A way of designing that — as the name suggests — builds on solid foundations.

Gimme gimme, right?

See, this design blueprint — design goldprint, if you will — is not for everyone.

And by everyone, I mean anyone who has been brainwashed into believing that web design is all about dreaming big shipping fast then starting again from scratch.

Which is something I did — very successfully and for a very long time — until a few years ago when I thought that there had to be a better way.

When a few years ago I went looking for that better new way, unlearning many things I took as read, and which eventually — through a lot of new learning — brought me here.

To a way of designing that — as the name suggests — builds on solid foundations.

That takes those foundations very seriously ...

Foundation First

So I’ll be brutally honest with you right from the off:

If you want to tinker around the edges of what you think works and don't want to review all the opportunities for real growth this isn’t for you.

Likewise, I’m not going to give you everything for free in one easy download.

Why not? A) Because this stuff take time to master. And b) Because this stuff really does take time to master.

You have to be willing to learn and willing to stay the course.

As such, this is for serious marketing professionals and entrepreneurs who want to get their hands dirty and reap the rewards from it.

For people who want to see the ROI of improved long-term performance; for people who see real, lasting value in investing in improving the digital customer experience.

Foundation First

Don't waste time chasing uninterested leads. Advanced Typecasting provides a window into your buyer’s world and customer profile.

One Step Ahead is not to help you beat your competitors at their own game, it’s to change the game.

Find that sweet spot where the font, layout, and design work together to serve up the perfect website reading experience with Typography First.

You should be able to view a web page, without even reading it, and still feel what it’s trying to convey.

That’s the power of Typography.

And that’s the principle behind a Typography First powered Wordpress website.

Optimise for above-expected user engagement to help Google determine your search engine positioning with the SEO Masterclass.

Measure every step of the visitor journey. Get a front row seat and watch every movement to fix those inefficient parts of your website experience and avoid that lame duck moment.

Reduce the risk of losing customers, and revenues, protecting it against DDoS attacks, abusive bots, and data compromise with the Fast & Formidable Toolkit.

Achieve Google ranking benefits and improve conversion by leveraging a combination of speed enhancements for an accelerated end user experience.

Preeminence Marketing is the most cost effective way to promote a site today.

Put simply this website promotion masterclass is the most elegant way to raise brand awareness, increase traffic, search engine ranking and improve user engagement to insure long-term profitability.

Preeminence Marketing

Still reading? Ok great. Here’s my special invitation to you.

And here’s exactly how it works:

Once you submit your form, if you qualify you will be emailed shortly and must schedule your session within 3 days or it will be opened up to someone on the waiting list.

Sessions are scheduled on a first come, first served basis. So, it’s in your best interest to confirm right away.

I like to make sure I have time to focus on each individual, so I only have openings for a few qualified people per month.

I’ll then immediately send you my free website kick-starter toolkit to assess your website's Strengths, Weaknesses, Threats and Opportunities.

(Just check your email after submitting the form.)

If you’re application is approved:

I’ll email over a secret link to the complete breakdown of the Foundation First Blueprint on how to design, build and promote a great website.


Over the course of our strategy call:

  1. ❶ I’ll walk you through everything you need to know ...

    About creating a “Website that builds relationships and converts.”

  2. ❷ I’ll show you how to improve conversion and launch quicker

    Without sacrificing quality using the 5Rs and the 80/20 rule.

  3. ❸ I’ll tell you about why you should use a Belief System

    To guide visitors toward a buying decision.

  4. ❹ I’ll tell you about some of the key tools I use

    To help you understand your visitors better and take action like never before.

Click the “Schedule call” link below to find out how to qualify and secure one of the 5 free spots available this month ...

Schedule My Call

Your premium brand better deliver something mind-blowingly special, or the only thing it’s going to blow is tumbleweed.

I know this may ‘not’ be a concern for you


Sometimes people worry that I’m going to try to sell them something.

That’s not my style.

Of course, if you want to learn what it would look like to work with me, we can certainly discuss that on the call. However, my main objective is to have you walk away with what's involved in rolling out a successful new website.

Here are 5 reasons why Foundation First will seriously up your game:

  1. Foundation First helps you focus on delivering real value and a long-term relationship with an audience.
  2. Foundation First removes any confusion out of building a lightening fast, mobile friendly website.
  3. Foundation First invites an expected measurable action such as a social share, a sale, or lead and tracks them.
  4. Foundation First directly attracts the most influential people to position you as an influencer.
  5. When an issue with a site is encountered, Foundation First will enable you to test and tweak the heck out of it until you've moved under or over or through the "road block".

Key features:

  1. Data and research-driven
  2. Simple "pick & choose" services & payment plans
  3. No long-term contracts

Download the website strategy blueprint and pricing guide

This eBook includes extra case studies, blueprint examples, service pricing and reveals the performance of all my digital marketing strategies not published on this site or in the free course.

Download the eBook


Through continuous consultation and highly professional advice, Stephen provided us with a website that met all of these objectives. The resulting solution, to the adulation and praise of all of our stakeholders - and non-stakeholders - around the world, more than exceeded our expectations, and we will be delighted to strengthen our association and working relationship with Stephen for the future.Courture
You soooooo nailed it! Fonts are fricking legendary too! You are a genius.The Bay View Inn
Looks great mate — happy to give you go ahead to package everything up. Really good job overall!Earnie
Well we got there ... Just a quick note of thanks for all the hard work you have put in over the past couple of months. It is certainly a big undertaking to create a website from scratch and also to effectively re-brand the look etc. The final version looks fantastic!Croma

Project Enquiries

Most of my clients have megalomaniacal ambitions to rule the world and stick with me long enough to drag me along to their Christmas parties, but if you’re looking for a one off gig, that’s works too. If you haven’t made up your mind yet either way, feel free to take my free training about building high performance websites or check out my most recent promotion experiment called Preeminence Marketing. Get the low down on my latest guides about web design's secret purpose, web typography, effective backlink building or the A.I.D.A model. Or shoot right on over to the contact page. Like you, I check email even when I’m having my brekkie. Stephen Shaw. An Artful Science

Certifications & Media


Press & Media

Built with a Foundation First

Turning you — and your online brand — into a levitating, industry–defining Yoda.


Website strategy blueprint and pricing guide

When you follow the workflow included in the eBook the traditional approach to web design and "magic-bullet" digital marketing solutions soon become irrelevant.

And I'll tell you why ...

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