Convincing prospective clients about why your better is tough especially if the competition is intimidating.
CLIENT: “Out of all the service providers out there, why would I choose you?”
YOU: Mmm. (Your jaw drops to the floor, panic locks your stomach in a tight squeeze and you mumble a standard reply.)
We’ve all been there ...
And according to Marketo, 96% of visitors who come to your website aren’t even ready to buy.
So no matter how well designed your website is, or how persuasive your digital marketing, it’s reasonable to say not every visitor is going to make it to your contact page, (also known as your Direct Call to Action.)
And as you're not the only supplier in town.
That’s a big deal ...
New case study reveals 4 Titanic reasons why you keep loosing clients to the competition. (And 4 epic ways to entice them back. Again and again ...)
- Giving clients too much choice is costing you money. Psychologists refer to this feeling of discomfort as “choice overload”. So here’s the less is more way. The way that listens to science. [04:06]
- Your offline competitors are not the same as your online competitors. The faster you realise that, the sooner you can start competing against the real competition. [05:48]
- Contacting you is like a marriage proposal. Learn how to capture leads at 30-50% by giving your visitors a “less risky” path of doing business with you. [08:34]
- OK, so you’ve got someone to visit your website once. What if you wanted them to visit again, and again, and again? Discover how to engage with prospects who are ‘ready to buy’ and automatically build desire with those who aren’t. [12:17]
- A “bad” marketing strategy will fail at all the above, rapidly burn through your marketing budget, and provide little return on investment.
- A "good" marketing strategy will help you find new clients, help them see the world through a “better” lens, then quickly turn those prospects into new appointments.