And here’s what I’ll cover (with timestamps):
4 Critical reasons why you don't get enough clients.
- Giving people too much choice is losing you money everyday. (An here's why.) — [02:37]
- The point of content marketing is NOT to swamp people with ads or pitches. (Do this instead.) — [07:19]
- Why you’re not capturing leads at a 30-50%. (And this is a big mistake and even bigger missed opportunity.) — [13:58]
- And according to Chet Holmes, the author of The Ultimate Sales machine, only three percent of your customers are actually ready to buy at any one time. (So how do we fix this?) — [17:11]
4 Steps to quickly find more clients; get the attention you deserve; and sell your specialist services without the need for referrals, networking, or pure hustle.
- In Step 1 I’ll break down the process on how you use The Trojan Horse Technique to drive brand awareness with the right message to gain their attention and interest. — [21:03]
- In Step 2, I’ll show you how to create transitional calls-to-action to convert more leads. — [26:45]
- In Step 3, I’ll plug you into the kind of automation tech that generates and converts leads quickly painlessly. — [34:01]
- Finally, how to filter out the time wasters. Step 4 is all about creating efficient workflows, sales processes and pipelines that help you save time and improve your work-life balance — not bad, I know. — [40:21]
And if you work on fixing these 4 issues.
Amazing things are possible …
And the difference is HUGE …
Companies that excel at lead nurturing generate 50% more sales ready leads at a 33% lower cost and 96% of visitors who come to your website aren’t ready to buy.Marketo
So to recap ... Instead of asking:
What's the service we have and how can we sell it to the client?
What brand story do we need to create to get our hero clients moving inextricably toward our services themselves?
Sun Tzu once said:
Much of the Art of War is devoted to the value of waiting, waiting and waiting for the right moment to strike.
So I’ve written the battle plan that will show you when and how to wait — and strike.
- Step 1 — Read the digital marketing eBook.
- Step 2 — Request an invite to watch our ‘free’ case study to get the ‘really big picture’.
- Step 3 — Prepare for lots of "Aha!" moments ...
And that first "Aha!" moment starts here …1. Read the guide 2. Watch the case study
I'll send you the marketing guide (55 pages in a PDF). After you've read the guide, watch the case study. Very soon your digital marketing will make perfect sense!
Clever me named it: “The Only Viable Solution”
Wouldn't you like to become one?
- A "bad" marketing strategy will fail at all of the above, cost a business money to build, cost money to maintain, and provide little return on investment.
- A "good" marketing strategy will help you build a relationship with your customers and help them see the world through a (“better”) lens to make selling superfluous.