Web Design Portfolio

Selected Works

Wordpress integration Custom web design SEO optimised code Mobile responsive Built for speed Visitor tracking enabled Security enhanced

Websites used to be so wrapped up in design that they didn’t do the one thing they were designed to do: convert users into customers. Today though, web design has grown up.

It’s become a numbers game, offering the kind of deep user engagement that inspires two predictable actions: buying your great products or services; or sharing your great ideas.

Purpose runs through web design’s DNA

Beautifully designed.

Mobile responsive & Lightning fast.

Brimming with engaging content.

Powered by analytics.

But, web design is also about taking risks.

Aiming for the sweet spot between what your visitors expect while continuously looking to surprise, provoke or delight them.

That’s where An Artful Science sits.

Client Case Study

Piz­zas flew out of the ovens as the cus­tom­ers queued down the street

I was tasked to design and develop a new site and online promotion campaign for the renowned pizzeria Croma, reflecting the new content strategy & online creative direction.

As well as a window into the Pizzeria world, the new site offers a subscription facility, enabling subscribers to sign up to receive the latest special offers.

Croma homepage

For Croma, several Conversion-focused layouts were devised for the homepage and key locations. A static showy brochure is now a dynamic blueprint for action.

Croma Manchester page

Flexible, fuss-free end-user experience

Responsive design is about a flexible, fuss-free end-user experience. But you also have to ensure the design is as lean as it is agile: a mobile user on a bus with limited connectivity needs your information before the next stop, or that might be the last time they stop by, so a Mobile First strategy was crucial.

The CMS of choice, Wordpress

Usain Bolt uses WordPress. And Justin Timberlake. NASA. Time. Samsung. Wired. Star Wars. Even Marks and Spencer. For their websites, blogs, even apps. To spread information, sell stuff and analyse data. In fact, in the twelve years it’s been around, WordPress has become the CMS of choice.

Global domination often explained by the fact that:

  • It’s FREE and comes in innumerable mobile-responsive shapes and sizes
  • It’s much more scalable and secure than you think
  • It’s laughably easy-to-use and seamlessly integrates with your social media.

But for me, the reason why I used Wordpress for the Croma site is because it’s a world beater.

Constantly been improved, refined and finessed by millions of tireless WP die-hards. Unlike your static website – which I’m sure rocks - WordPress doesn’t sit still and doesn’t sleep.

Just a quick note of thanks for all the hard work you have put in over the past couple of months. It is certainly a big undertaking to create a website from scratch and also to effectively re-brand the look etc. The final version looks fantastic!

Client Case Study

Augmented reality how it’s meant to be done

Augmeant Technologies required a new one page Wordpress based website visualising their new AR products in a innovative way. The end result used a CSS Mask to reveal portions of an image overlaid on top of a background image. The “Reveal” is moved by finding the position of the mouse cursor.

Looks great mate – happy to give you go ahead to package everything up. Really good job overall.

Client Case Study

The WRU is not for the faint hearted

The Wadi Rum Ultra is a multi-day ultra-marathon, run over 5 days in Southern Jordan in October each year.

Wadi Rum Ultra required a promotional website & Wordpress theme featuring full page Videos and inspirational Sliders advertising one of the toughest endurance challenges anyone would wish to ever undertake. If your feeling brave, signup!

Hey Stephen, I love it. I am really really happy with it. You've done a class job. Thanks so much Stephen.
ITogether Ecommerce Wordpress theme

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