Website Strategy Planning

Foundation First

A.I.D.ABe Next Thing;The New ThingAttentionInterestDesireAction


 Design has purpose : user engagement. Engagement that converts users into customers. Your job is measuring this at every step. Refining it; Improving it; Innovating it faster and better than your competitors.

So you’ve just been tasked with re-inventing your website.

You need to review the design, competition, sales experience, and evaluate all the latest digital marketing initiatives to guarantee your next version is a smash.

The problem:

You’re struggling to find the time or clarify the direction.

You’re not a website strategist and with so many options to consider it’s hard to determine the best course of action.

That’s probably because you haven’t considered using a foundation first.

Attention > Interest > Desire > Action

It will help you deliver new website and digital marketing initiatives, save you time, money and quickly re-focus the minds of everyone involved in your new project — including the key stakeholders.

So how do you get started?

  1. Do you search for strategy planning templates or re-design guides?
  2. Start interviewing expensive web agencies?
  3. Invest more money in digital marketing?

Or just go right back to the drawing board?

Whilst all of these approaches might work, there is a new way …

After building web solutions for over 20 years, An Artful Science has recently published a website strategy and digital marketing blueprint.

Foundation First is a framework designed to take the pain and guesswork out of re-launching a new website, re-designing an old one, planning a digital marketing campaign or implementing cutting-edge sales funnel strategies like AIDA.

Your premium brand had better be delivering something special, or it’s not going to get the business.

Source: Warren Buffett

You’ll also get to see the BIG digital picture .

Foundation First

If you’re looking to redevelop a website, transform sales activities, outsmart your competitors and design for the long-term then this 5 Step blueprint is certainly for you ...


In the case of Thomson Reuter, creating buyer personas contributed to a 175% increase in revenue and a 72% reduction in lead conversion time.

Source: DemandGen Report

Advanced Typecasting

Don't waste time chasing uninterested leads. Advanced Typecasting provides a window into your buyer’s world and customer profile.

Undercover Secrets

Undercover Secrets is not to help you beat your competitors at their own game, it’s to change the game.

The Model of Humility

You don’t need to reinvent the wheel to come up with a lucrative new idea. The Model of Humility uncovers better solutions to existing problems.


The beauty of type lies in its utility; prettiness without readability serves neither author nor reader

Source: James Felici

Find that sweet spot where the font, layout, and design work together to serve up the perfect website reading experience with Typography First.

You should be able to view a web page, without even reading it, and still feel what it’s trying to convey.

That’s the power of Typography.

And that’s the principle behind a Typography First powered website.


Google only loves you when everyone else loves you first.

Source: Wendy Piersall

CTR Analyser

Optimise for above-expected user engagement to help Google determine your search engine positioning.

Record Everything

Measure every step of the visitor journey. Get a front row seat and watch every movement to fix those inefficient parts of your website experience and avoid that lame duck moment.


Nearly half of web users expect a site to load in 2 seconds or less.

Source: Akamai and Gomez.com

Security Enhanced

Security and backup enhancements reduce the risk of losing customers, and revenues, protecting it against DDoS attacks, abusive bots, and data compromise.

Speed Enhanced

Achieve Google ranking benefits and improve conversion by leveraging a combination of speed enhancements for an accelerated end user experience.


Content is king. Organised content marketing strategy can lead up to a 2,000% increase in blog traffic and 40% lift in revenue.

Source: Marketing Sherpa

The 3Ps to Traffic & Transactions is the most cost effective way to promote a site today.

Put simply this website promotion masterclass is the most elegant way to raise brand awareness, increase traffic, search engine ranking and improve user engagement to insure long-term profitability.

Using this very same formula I was able to boost my own website traffic by over 4400 new visitors in a single day, and what happened on Social Media just blew me away and changed the way I approach planning website’s forever.

An Artful Science was everything I was after for my new company website. The work produced was of great quality, very efficient and crucially, well priced. I highly recommend them.Jamie Sparks. Wadi Rum Ultra

Book your 1-1 Foundation First Strategy Session

  1. Live walk-through of the entire Foundation First blueprint from beginning to end
  2. Over 50 segments of Foundation First explained
  3. Discuss the strategy behind my most recent digital marketing case study and how you can use these findings to fuel you own website promotion campaigns.

Foundation First

Uncover the 5 Steps Turning you — and your online brand — into a levitating, industry–defining Yoda.

Continue … (£0.00)

You’ll also get a sneak preview to Foundation First 'Uncovered'.

This ‘member only’ access provides an upgraded version of the Foundation First blueprint containing links to ALL the tools, tactics, strategies and training video material.

There’s no cost involved, it’s a £378 value, but there is one catch ...

And that is that you need to qualify.

Click the link below to find out how to qualify and secure one of the 7 spots available this month.

Curious?

Honors & Awards

Certifications

Press & Media

Built with a Foundation First

5 steps to turning you — and your online brand — into a levitating, industry–defining Yoda.

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