How does your website look on your best friend’s phone? Or your daughter’s shiny new tablet?
Do you have to squint to read the text?
Impossible to navigate?
Is the layout messy?
These days, your new customer’s will probably first encounter your brand this way.
Existing customers too will probably be returning to your site via a mobile phone or tablet rather than on their laptop.
The former will quickly give up and run away; the latter will think you’re out-dated and cross reference you with the competition.
These days responsive website design – designing your website to be consistently accessible on every device – is vital from the word go.
I can help you do this by:
- Adhering to strict W3C quality rules.
- Ensuring text and images are optimised to adjust to fit every possible device.
- Page layouts are streamlined to ensure the user experience is simple and clear.
And your mobile sites are social media and SEO friendly too.
All of which helps your mobile audience — including your best friend or your daughter — continue to engage with what you do too.
The overall strategy:
Planning for success ..
This starts with some research.
If you’ve got a website that needs redeveloping, analysing the user experience (UX) — the sum total of how people experience your website from content to design, speed to functionality — is vital.
As is factoring in your SEO placement and what the competition is up to — or might be getting up to — in the near future.
If you’re a startup, your strategy is similarly informed.
Finding out from prospective users what they like from competitor sites is a great way to understand their needs.
I can then design wireframes and prototype new layouts to ensure your new site works as expected, and there are no hidden usability issues.
And with every business, I start with a simple question:
How much do you really have to invest in the design?
The precise amount you can afford to keep your business ahead of the competitive curve and moving even faster through the mobile responsive gears.
I’ve been where you are and I’ve made short cut consideration mistakes that I don’t want you to make.
Which is why I use best practice analytics to help you measure everything:
- Which are your most lucrative keywords with high traffic and new business potential.
- Which are your most successful landing pages, social media posts and advertising campaigns.
- Which are your best blog articles — as well as which are lame ducks hurting your website’s overall ranking performance in Google.
I can also help you monitor ranking fluctuations, conversions and goals, even track repeat visitors.
Finding new ways to convert more customers — without spending more money.
I then work with you to enhance those online achievements (and winnow out the failures) to meet your ultimate long-term business goals.
You could call me a mean task master, but whether I’m designing for the desktop or mobile, I cover every detail, from every angle, to ensure beauty pays her way.
I then go through the options: design, development, traffic campaigns, SEO, marketing funnels, domain registration and hosting.
Give you a crystal clear fully costed understanding of the bang you’ll get for your buck, and go from there.
Of course, it goes without saying that every business is different.
But big or small,
The DNA of great design is universal and taking time doing this kind of detective work always pays off in the long run because you are getting all the essential genetic building blocks right from the beginning.
Services I offer include (deep breath): mobile friendly website design, Wordpress development and custom theme coding.
Digital marketing strategies, especially with conversion/sales funnel planning (turning browsers into buyers), helping you bring back your lost website visitors on social media, email automation, organic and paid traffic campaigns, market research, performance reporting and much more besides ..
So if there’s something you need that’s not on the menu:
Ping me like a submarine if you like.
I'll help you put new bums on seats and ensure your website show is so good they stay to the end, whether that happy ending is in the shape of a customer, a sales lead, or just a big #roundofapplause.Here's how to get started ..
Yours for those blockbuster breakthroughs,
Founder of An Artful Science®
Creator of The Opportunity Accelerator™