It's easy to give up on website. It can be frustrating. You get an idea. You make a change. But the results stay the same.
I’ve been there. More than once ..
But how can you “really” know if you're doing it right?
Is it your offer? The copy? The call to action? The design?
First think about this ..
What is it that your website is actually buying?
I’ll tell you ..
Right now, you might well be thinking that your website has bought way more of your own time — with way less results — than you care to think about.
I get you.
But before you pull the plug, focus on what I’m teaching you.
The sole purpose of your business (and your website) is to buy more time with more of the right people.
And it's important for 2 key reasons ..
It shows us how much time your potential customers are willing to sacrifice in order to give you the chance to make the sale.
And this Dwell Time is also an important Google ranking signal, that is, the amount of time that a Google searcher spends on a page from the search results before returning back.
So if you want to increase your website traffic and with it make more sales ..
Because if you win the strategy of time, customer commitment to your services will surely follow.
But how do you do it?
Using what I call An Artful Science ..
Building a website (+ marketing system) where the design and the content blend together in a uniquely engaging and authoritative way.
And by using SEO optimised code, competitive data analysis and geek-chic web analytics, creating a website that buys YOU more time with more of the right people.
People who really do want to spend time with you even if they didn’t know it, and certainly people whose time is money for your business.
Which is where investing the right amount of time on your website strategy comes in ..
Dr Lynda Ince-Greenaway
Just the title of Stephen’s business name gave me confidence to trust him in designing my new website. I can honestly say that over the time we worked together, he was always available and made positive and helpful suggestions.Dr Lynda Ince-Greenaway.
He gave sound advice, copywriting tips and hints on how to turn more browsers into buyers which I found extremely helpful.
And I just love his creativity, spirit of adventure and how he put his heart and soul into what he created. The warm colours and font are inviting reflecting both my personality and my coaching business.
Having asked my friends to visit my new website I have had great feedback.
And it’s all down to Stephen, his knowledge, skills and how he applied science to make my website fit for purpose.
He is so good at his craft!
Leadership Coach and Author of “The Hard Truth”
Stephen has provided a service of the highest standard.Mark Howarth.
I’ve worked with designers, web developers and sales funnel experts for many years and it’s rare that someone possesses all three of the skills needed in equal measure.
Stephen is an expert in each area.
He has completed four projects so far — all of which have been on time, to budget and representing brilliant value for money — showing a high level of care and dedication.
Stephen continues to work with me now on a number of clients.
It’s rare I write a reference this glowing but I wholly recommend him without any reservation.!
Founder & Director, MCH London
I had sweated over my sales page for weeks on end, not knowing how to make it work.Zsuzsanna Pataki
I kept at it until it grew into a novel: (you know the one), the kind that makes people click away, confused, fast. — Quite the opposite of what I intended it to actually do .. (Sell)
Stephen had a quick read and boiled down my wordy monster into a sales page that actually worked as a conversion page.
Clients can now quickly see the benefits of what I offer, the value that I bring, and know exactly how to get started.
What a formula! — I can’t believe it took me so long to ask him. — I feel like a boulder has just been rolled off me, and so relieved to get back to the work I love.
I whole heartily recommend Stephen Shaw to anyone who struggles in this crazy online world, especially when it comes to presenting their offers in a way that reads well, looks right, but more importantly, SELLS!
If you're reading this on his website, don’t just click that button, call and ask him.
Your struggle is over.
Stephen built our website from the start and, frankly speaking, the relationship has grown since then. He has an affable manner and explains some of the workings to less technical customers like us in a straightforward way.Andrew Bullock.
In the beginning, we thought we knew what we wanted but after a number of discussions Stephen pointed us in a much better direction.
We are very pleased with the quality of the work.
A real plus for us is that when we want something changed, or need some advice, we can either email him or, as I prefer, call him.
We always get a prompt response!
Stephen has helped us for the last five years and has been responsible for transforming our web based sales. His knowledge of web design and digital marketing has proved invaluable and I would have no hesitation in recommending him.Jon Blakeney.
Co Owner, I-AM
I LOVE your website and how you create! The fonts, the colours, the white (sand) space, your copy, your images.Ostii Ananda.
The entire package! — And the philosophy.
Seriously, you should be head of design for the entire world wide web :)!
Founder & CEO, Flowji
Think of the first time you saw Citizen Kane. 2001: A Space Odyssey or Badlands.
Why did these movies change you and cinema?
Is it because the filmmakers — Welles, Kubrick and Malick respectively — were or still are supremely talented, highly creative artists?
It was because each and one of them knew the golden rules of cinema so well that they could allow their art to bend the rules just enough to move us and the profession into new territory.
In other words, only by knowing the rules could they rewrite them. And by rewriting the rules, their work stands head and shoulders above the competition.
I believe that great digital marketers — like all artists — pull off the same rule rewriting trick.
With a deep understanding of all the essential component parts — the content (dialogue), the brand (the actors), and the clients (the audience) — great digital marketers deliver a knockout Rocky-esque digital marketing experience.
One that keeps bums on seats long enough for their clients to tell their story from start to finish.
In other words:
I know the where the new rules (and rule breakers) come from.
And I like to count myself as one of those digital marketing auteurs.Get Pricing Watch case study video