Is your marketing scientifically designed to generate new sales leads each month, or is it just the result of a bunch of random tactics thrown together?

Don’t wing it anymore ..

Business as usual isn’t good business. It’s how business was conducted yesterday. Your marketing strategy is all about securing the bright new vision of tomorrow.

Traffic Strategies Marketing Funnel Strategies

My guess is, you’ve landed here for 1 of 3 reasons:

  1. You’ve got a great looking website, but you’re disappointed with slow leads and sales.
  2. You struggle generating targeted website traffic or having enough of the “right people” seeing your offers.
  3. You know your local restaurant business has much more potential than your income would indicate.

So, here’s how this goes:

If you want more people to pick up the phone, jump in the car and head on over, or just book an appointment, I can do that.

More importantly – and in layman’s terms — I can tell you exactly how I’m going to do that and how many more people are likely to call, ring the bell or signup after my work is done.

(Note, it’s up to you to seal the deal here; my job is to turn heads and start the stampede).

And that all begins by understanding how your sales process actually works.

For example, one local restaurant business might want more inbound sales calls.

Another might want more on-site visits.

And another might want a lot more leads coming through from their website.

Whatever the end result is,

My job is to help you build a plan to put a lot more people into it.

Then we'll define who your perfect client is.

This is a fancy way of saying “we’ll figure out exactly what to say so people like you and want to buy from you.”

Before any marketing campaign, website or landing page is created we'll figure out exactly who’s interested in buying from you and based on this ideal profile figure out the right marketing strategy and campaign assets required to achieve it.

The next part of the equation is to get lots of targeted traffic.

For example:

We could put Ads in front of potential clients that visit your competitors websites to showcase why your company is the better choice or create a value proposition that they simply don’t address.

Or ‘we’ could target the readers of a local restaurant magazine in your industry.

Or ‘we’ could focus your advertising optimised for keywords used to find your services in the areas where you’ll find the right customers, and restrict it in areas where you won’t.

Or ‘we’ could even run a campaign to bring all your lost website or social media visitors back into your business ..

That way, they constantly see what you have to offer. (That last part is where most people drop the ball.)

Notice how I keep saying ‘we’?

It’s because the you and I behind that ‘we’ have to get on.

And to work as a team, we have to be crystal clear what we’re doing, why we’re doing it, when it’s gonna go down and have a genuine idea of what success looks like.

No mind games.

No misunderstandings.

No ambiguities.

I’ve been around long enough to know how crucial it is for both sides to be on the same page from the get-go — and yes, I’ve turned away clients who weren’t ready to win.

So if getting a lot more people in-front of your local restaurant business sounds like something you’d be interested in, the aforementioned begins by understanding these 3 things ..

Here's how to get started ..

Yours for those blockbuster breakthroughs,

Stephen Shaw
Founder of An Artful Science®
Author of Making Your Marketing Truly Valuable

Unlock the 3 keys to generate a steady flow of
qualified appointments in 90 days without the
need for referrals, networking, the press or
pure relentless hustle.

What Makes An Artful Science So Different?

I believe that great marketing is like a great movie.

Think of the first time you saw Citizen Kane, 2001: A Space Odyssey, or Badlands.

Why did these movies change you and cinema?

Is it because the filmmakers — Welles, Kubrick and Malick respectively — were or still are supremely talented, highly creative artists?


It was because each and one of them knew the golden rules of cinema so well that they could allow their art to bend the rules just enough to move us and the profession into new territory.

In other words, only by knowing the rules could they rewrite them. And by rewriting the rules, their work stands head and shoulders above the competition.

I believe that great digital marketers — like all artists — pull off the same rule rewriting trick.

With a deep understanding of all the essential component parts — the content (dialogue), the brand (the actors), and the clients (the audience) — great digital marketers deliver a knockout Rocky-esque digital marketing experience.

One that keeps bums on seats long enough for their clients to tell their story from start to finish.

For almost twenty years, I’ve mastered — creative web/UX design, WordPress, SEO, customer relationship marketing, re-targeting, digital event promotion, virtual networking, social media marketing, lead generation and marketing funnels.

In other words: I know the where the new rules (and rule breakers) come from.

And I like to count myself as one of those digital marketing auteurs.

There are so many channels and creative ways to tell a brand's story. What is needed now more than ever is an individual who can look at all of the pieces and ensure there is a strategic, personal, compelling flow to multiple engagements.

The marketer who can plot out all pieces and leverage data to pivot, personalise and measure will be critical.
Kerry Rivera, Experian

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Are you losing tons of business because you don’t know how digital marketing works?
A “bad” marketing strategy will fail at all the above, rapidly burn through your marketing budget, and provide little return on investment.

A "good" marketing strategy will help you find new clients, help them see the world through a “better” lens, then quickly turn those prospects into new appointments.
Stephen Shaw. Founder of An Artful Science.


Want more sales leads? Website conversions? Appointments?

Is it time to revamp your old website?

Foundation First

Helpful local restaurant Marketing Guides

You help people overcome their challenges, to reach personal, lifestyle or business goals. We help you excel in digital marketing to reach a lot more of them.

Traffic Strategies: Get more people seeing your offers Conversion Strategies: Marketing funnels Digital Marketing Case Study Getting your website found on Google — the ultimate “how to” SEO guide for small business. Website Copywriting Tips. Website design ideas and tips. Brand Positioning Strategy — Escaping The Competitive Herd Social Media Marketing Customer Relationship Marketing Website Planning Guide Website Competitor Analysis: Out Modernise the Competition Wordpress Development Website Design — Why most websites fall short. (And how to avoid being one of them .. ) Event Promotion Web Typography

About Me

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An Artful Science®

Making your marketing truly valuable™

20 – 22 Wenlock Road
Greater London
N1 7GU
United Kingdom


Call me, email me, message me on Facebook, ping me like a submarine if you like. But let’s start funneling people along that yellow brick road. 😎

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Are you losing tons of potential business because you don't know how digital marketing works?

  1. Quickly get found first on search.
  2. Get seen first on social.
  3. Maximise the number of leads you’re getting and then prime them ready for your offer.

Business as usual isn’t good business. It’s how business was conducted yesterday. Your promotion strategy is all about securing the bright new vision of tomorrow.

But how do we do it?

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