Is your marketing scientifically designed to generate new sales leads each month, or is it just the result of a bunch of random tactics thrown together?
Don’t wing it anymore ..
Business as usual isn’t good business. It’s how business was conducted yesterday. Your marketing strategy is all about securing the bright new vision of tomorrow.
My guess is, you’ve landed here for 1 of 3 reasons:
- You’ve got a great looking website, but you’re disappointed with slow leads and sales.
- You struggle generating targeted website traffic or having enough of the “right people” seeing your offers.
- You know your health and fitness business has much more potential than your income would indicate.
So, here’s how this goes:
If you want more people to pick up the phone, jump in the car and head on over, or just book an appointment, I can do that.
More importantly – and in layman’s terms — I can tell you exactly how I’m going to do that and how many more people are likely to call, ring the bell or signup after my work is done.
(Note, it’s up to you to seal the deal here; my job is to turn heads and start the stampede).
And that all begins by understanding how your sales process actually works.
For example, one health and fitness business might want more inbound sales calls.
Another might want more on-site visits.
And another might want a lot more leads coming through from their website.
Whatever the end result is,
My job is to help you build a plan to put a lot more people into it.
Then we'll define who your perfect client is.
This is a fancy way of saying “we’ll figure out exactly what to say so people like you and want to buy from you.”
Before any marketing campaign, website or landing page is created we'll figure out exactly who’s interested in buying from you and based on this ideal profile figure out the right marketing strategy and campaign assets required to achieve it.
The next part of the equation is to get lots of targeted traffic.
We could put Ads in front of potential clients that visit your competitors websites to showcase why your company is the better choice or create a value proposition that they simply don’t address.
Or ‘we’ could target the readers of a health and fitness magazine in your industry.
Or ‘we’ could focus your advertising optimised for keywords used to find your services in the areas where you’ll find the right customers, and restrict it in areas where you won’t.
Or ‘we’ could even run a campaign to bring all your lost website or social media visitors back into your business ..
That way, they constantly see what you have to offer. (That last part is where most people drop the ball.)
Notice how I keep saying ‘we’?
It’s because the you and I behind that ‘we’ have to get on.
And to work as a team, we have to be crystal clear what we’re doing, why we’re doing it, when it’s gonna go down and have a genuine idea of what success looks like.
No mind games.
I’ve been around long enough to know how crucial it is for both sides to be on the same page from the get-go — and yes, I’ve turned away clients who weren’t ready to win.
So if getting a lot more people in-front of your health and fitness business sounds like something you’d be interested in, the aforementioned begins by understanding these 3 things ..Here's how to get started ..
Yours for those blockbuster breakthroughs,
Founder of An Artful Science®
Author of Making Your Marketing Truly Valuable