Is your website scientifically designed to generate new sales leads each month, or is it just the result of a bunch of random tactics thrown together?
My guess is, you’ve landed here for 1 of 3 reasons:
- You struggle generating targeted website traffic or having enough of the “right people” seeing your offers.
According to Ahrefs, 90.88% of all pages get zero traffic from Google. And organic social media posts reach just 5.5% of your page followers, a drop of 2.2% in the last year.
Yet, most people today think they can just post a few pictures on Instagram, optimise a page for a few keywords, or write a blog post and that’s it, sorted. (But that’s not how marketing works ..)
- You’ve got a great looking website, but you’re disappointed with slow leads and sales.
According to Marketo, 96% of visitors who come to your website aren’t even ready to buy. (Maybe a better question to ask is this: What is it that the 96% who blinked, jumped, bolted were looking for — that you failed to offer?)
- You know your business has much more potential than your bottom line would indicate.
According to John Medina, (a molecular biologist), when people hear information about your company, they’re likely to only retain about 10% of that information three days later.
Business as usual isn’t good business. It’s how business was conducted yesterday. Your marketing strategy is all about securing the bright new vision of tomorrow.
But how do we do it?
- Struggling to get website traffic?
If you only focus your marketing strategy on referrals and search, you’re only in with a chance when someone goes looking.
That means if no one goes looking you don’t get seen.
Get found first on search, seen first on social and leverage TEN different ways to effectively reach the people you serve and demonstrate what can you do. (Regardless of whether they’ve been looking or not.)
- Disappointed with slow leads and sales?
If you are only using a Direct Call to Action (asking someone to make a call) you are missing out on one of the biggest lead generation tactics in your arsenal .. (And it’s costing you sales opportunities everyday ..)
Maximise the number of targeted leads you’re getting with a “Transitional Call To Action” (Niche x Offer x Result) that magnetically draws new prospects in.
- Is explaining what you do time consuming and complicated?
Do what 99% of most business owners have no clue about.
Plug into the kind of marketing automation tech to boost your revenue by systematically converting more clients.
Marketing automation saves you time, and “time is money.” Simple logic suggests that your marketing budget will be less tied up.
Many people talk about this stuff, few know how to use it to produce long term RESULTS and generate consistent and predictable QUALITY lead flow.
The net result is that you’ll get a lot more sales leads from the Internet. (But more importantly, at a profit.)
You’ll also get to find out about the 6 other key things that come as standard too.
And here’s how that works:
If you want more people to pick up the phone, jump in the car and head on over, or just book an appointment, I can do that.
More importantly – and in layman’s terms — I can tell you exactly how I’m going to do that and how many more people are likely to call, ring the bell or signup after my work is done.
(Note, it’s up to you to seal the deal here; my job is to turn heads and start the stampede).
And that all begins by understanding how your sales process actually works.
For example, one business might want more inbound sales calls.
Another might want more on-site visits.
And another might want a lot more leads coming through from their website.
Whatever the end result is,
My job is to help you build a plan to put a lot more people into it.
Then we'll define who your perfect client is.
This is a fancy way of saying “we’ll figure out exactly what to say so people like you and want to buy from you.”
Before any marketing campaign, website or landing page is created we'll figure out exactly who’s interested in buying from you and based on this ideal profile figure out the right marketing strategy and campaign assets required to achieve it.
The next part of the equation is to get lots of targeted traffic.
We could put Ads in front of potential clients that visit your competitor's websites to showcase why your company is the better choice or create a value proposition that they simply don’t address.
Or ‘we’ could target the readers of a magazine in your industry.
Or ‘we’ could focus your advertising optimised for keywords used to find your services in the areas where you’ll find the right customers, and restrict it in areas where you won’t.
Or ‘we’ could even run a campaign to bring all your lost website or social media visitors back into your business ..
That way, they constantly see what you have to offer. (That last part is where most people drop the ball.)
Notice how I keep saying ‘we’?
It’s because the you and I behind that ‘we’ have to get on.
And to work as a team, we have to be crystal clear what we’re doing, why we’re doing it, when it’s gonna go down and have a genuine idea of what success looks like.
No mind games.
I’ve been around long enough to know how crucial it is for both sides to be on the same page from the get-go — and yes, I’ve turned away clients who weren’t ready to win.
So if getting a lot more people in-front of your business sounds like something you’d be interested in, the aforementioned begins by understanding these 3 things ..Here's how to get started ..
Yours for those blockbuster breakthroughs,
Founder of An Artful Science®
Author of Making Your Marketing Truly Valuable