Do you struggle finding new clients?
If you — chase referrals like a bloodhound, be first in and last one standing at every networking event going, bombard the press, and post anything and everything on every social media platform invented — you’ll make it.
After all, that’s what everyone else does, right?
The problem of course is twofold: not only are your chances of standing out naturally reduced by being one voice among the multitude, this approach rarely worked anyway.
And if it didn’t see you burn out, repeating the same old worn out formula could drive you a little potty.
As Albert Einstein eloquently put it:
The definition of insanity is doing the same thing over and over again, but expecting different results.
Instead, what you need to do is adopt a marketing strategy so finely tuned to your clients that your service sells itself by itself, not by you.
As Peter Drucker states:
The aim of marketing is to make selling superfluous. The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself.
Websites Vs Marketing Systems.
So let's quickly clarify the word System.
Think about McDonald’s ...
Using a system is exactly how they built a Billion dollar empire.
Now you may not be a mad fan, but McDonalds marketing strategy is Absolutely 5 Star!
First they defined the target marketing:
I.E. Who are you talking to?
Then they positioned the product:
I.E. What do you want them to think?
And here's how they did it …
- You see a series of Ad for McDonalds each repositioned to a niche market segment. (Awareness)
- They offer a discounted price on one of their most popular products to a niche market segment for a limited time. (Interest)
- You walk into McDonalds and see beautiful imagery. (Desire)
- You know McDonalds, you like their products, you choose the picture you like. (Action)
They offer you the most famous upsell in the world …
“Would you like fries with that?”
And of course you do.
(You’ve just been upsold.)
Finally, they took thousands of spotty kids with no skills or attention and taught them to create a something almost identical each time.
With an estimated 1% of the world’s population set to eat McDonalds today, we’re looking at around 2 billion people eating McDonalds every month.
Seems simple right?
And it kinda is.
But the key ‘takeaway’ (no pun intended) here is this.
McDonalds business processes and marketing systems leave absolutely nothing to chance.
So a system by definition is a bunch of component parts that come together to form a whole.
And every successful business in the world needs three core systems to be in place:
- The ability to attract new leads into your marketing funnel (your traffic system).
- The ability to turn strangers into friends (your relationship building system).
- The ability to convert and capture leads (your conversion system).
Now a campaign, an inbound marketing campaign for example would be a component part focused on generating traffic.
And within your traffic system — are lots of independent brand awareness components. Google Ads could be a component … just as Facebook Groups could be a component.
Both are unrelated and totally separate.
But each component part follows a logical sequence.
And the best way we can achieve that whole sequence is through a direct response marketing funnel.
So if you’re struggling to bring in new clients or predictably sell your services — and you don't yet have a proven marketing system to follow — first read the guide.
What do I need to get started?
- Step 1 — Read the digital marketing eBook.
- Step 2 — Request an invite to watch our ‘free’ case study to get the ‘really big picture’.
- Step 3 — Prepare for lots of "Aha!" moments ...
And that first "Aha!" moment starts here …1. Read the guide 2. Watch the case study
I'll send you the marketing guide (55 pages in a PDF). After you've read the guide, watch the case study. Very soon your digital marketing will make perfect sense!
Stephen has helped us for the last five years and has been responsible for transforming our web-based sales. His knowledge of digital design and web marketing has proved invaluable.Jon Blakeney. Absolute Museum & Gallery Products Ltd
What Makes An Artful Science So Different?
I believe that great marketing is like a great movie.
Think of the first time you saw Citizen Kane, 2001: A Space Odyssey, or Badlands.
Why did these movies change you and cinema?
Is it because the filmmakers — Welles, Kubrick and Malick respectively — were or still are supremely talented, highly creative artists?
It was because each and one of them knew the golden rules of cinema so well that they could allow their art to bend the rules just enough to move us and the profession into new territory.
In other words, only by knowing the rules could they rewrite them. And by rewriting the rules, their work stands head and shoulders above the competition.
I believe that great digital marketers — like all artists — pull off the same rule rewriting trick.
With a deep understanding of all the essential component parts — the content (dialogue), the brand (the actors), and the clients (the audience) — great digital marketers deliver a knockout Rocky-esque digital marketing experience.
One that keeps bums on seats long enough for their clients to tell their story from start to finish.
For almost twenty years, I’ve mastered — creative web/UX design, Wordpress, SEO, inbound marketing, digital storytelling and marketing funnels.
In other words: I know the where the new rules (and rule breakers) come from.
And I like to count myself as one of those digital marketing auteurs.
There are so many channels and creative ways to tell a brand's story. What is needed now more than ever is an individual who can look at all of the pieces and ensure there is a strategic, personal, compelling flow to multiple engagements.Kerry Rivera, Experian
The marketer who can plot out all pieces and leverage data to pivot, personalise and measure will be critical.
How I can also help you:
1. Designing mobile friendly, lightening fast Wordpress websites with a Foundation First.
When you come across something that knocks you off your feet, when you recognise a real bona fide authority, you respect and trust it as a resource.
With respect and trust in place, next comes a sense of obligation to buy that thing you are selling.
We are hardwired to seek out and, when we find them, trust and respect genuine authorities in any walk of life. And in the online world, trust and respect are hard to find, but so essential to your brand. So it’s obvious that your products or services need a compelling USP, and an equally compelling and coherent brand story.
But here’s the trick:
You might have the kind of dazzling content and knock-em-dead brand story and a wow of a product that should naturally situate you as a bona fide authority, but if your website isn’t mobile friendly, the opportunity to get your God-like message across and gain trust and respect will diminish rapidly.
So start with a Foundation First ...
2. Increasing sales with “Context Driven” Marketing Funnels.
Context is King. So create pipelines of new leads through a carefully orchestrated set of sequential niche contained marketing assets designed to raise awareness and educate your prospective client on the benefits of your offering.
If you’re a business owner in the business of serving others (interior designers, architects, specialist consultants) or promoting high value products and solutions, The Opportunity Accelerator is the best way I can help you.
3. Draw visitors and potential clients in through Preeminence Marketing.
It really is this simple, folks: pull, don't push.
You need to earn the attention of clients and combine the power of Direct Response in your Paid Ads, Content Promotion & Social Media Posts in a way that is relevant, valuable, and magnetic to your ideal clients.
Your premium brand better deliver something mind-blowingly special, or the only thing it’s going to blow is tumbleweed.Stephen Shaw